Module 14: Selling Globally
Presented by Frances Harder
It is a fact that American fashion trends and life style have been in high demand for many years. From our premium denim lines, junior brands, contemporary labels to our active sports apparel, the US owns a very big portion of all global apparel brands and is the largest apparel sector in the world. Now is an even greater opportunity for US brands to expand their sales into new emerging markets. The concept behind ‘International Marketing’ is expanding to include more than just your product, but also your service including your design, merchandise, licensing, brand, and all other intangible things that come from your creation. International marketing, if done properly, will no doubt create a demand and with that demand will come sales.