Module 1: Fundamentals of a Fashion Business
Presented by Frances Harder (Founder/President, FBI and author, FaShion for Profit)
To become a fashion designer, then an entrepreneur in the apparel business means being aware of all the important new changes happening around you and being able to predict new trends of tomorrow. It is being able to create a simple little dress, which to your amazement breaks all records for sales. Fashion is a continual gamble; but owning a company can be rewarding, though sometimes a stressful experience. Having an idea for some new revolutionary design is an exciting experience, but to follow through and run a successful company takes creativity, along with good business skills. Having both these qualities is essential to you and your company.