Module 3: Creating a Business Plan and Investment Deck
Presented by Frances Harder with Julia Szkiba (Consultant/Designer and Adjunct Faculty, Art Institute of California)
Getting started is the hardest part of writing a business plan. A business plan defines your business, identifies your goals, and serves as your firm’s résumé. Its basic components include a current balance sheet of your financial situation, an income statement, cash flow analysis, description of the product, market to be targeted, projected sales and executive summary. It helps you allocate resources properly, handle unforeseen complications, and make the right decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. A well-prepared business plan will demonstrate that the managers or entrepreneurs know the business and have thought through its development in terms of product, management, finances, and, most importantly, markets and competition.