FBI News

Join Frances Harder and FBI at SOURCING AT MAGIC

SEMINAR: FINANCING AND LAUNCHING A BRAND

SUNDAY, AUGUST 14, 2016

1:30 PM - 2:30 PM

LAS VEGAS CONVENTION CENTER 

NORTH HALL, LEVEL 2, ROOM N250

  

This seminar is sponsored by: 

 

 You’ve designed a fashion product that friends and family seem to love but taking it to the next step is daunting. How do you raise funds for branding, production, and marketing? Where and how do you develop sales? Join our panel of experts who have all been down “your road” who will share their stories and tips.

MODERATOR:

  • Frances Harder, President, FASHION BUSINESS INC.

SPEAKERS:

  • Liz Rossof, Director of Think Tank, BETABRAND.COM
  • Susan Power, President, ABOUT SOURCES
  • Rob Greenspan, CEO/Founder, GREENSPAN CONSULT INC
  • Resse De Luca, Founder and Designer, DE LA COMMUNE

 

SOURCING @ MAGIC Mini Sessions: Meet the Experts


SOURCING @ MAGIC and Fashion Business Inc. have partnered to assist new companies navigate the show and get the most from their experience. Come learn the most up-to-date sourcing and production trends so you can make your visit to SOURCING @ MAGIC both informational and profitable.

14 th August, 3 PM – 3:30 PM

Session 1: FBI Presents: Domestic v. International Sourcing

MODERATOR: Frances Harder, President/Founder of Fashion Business Incorporated, Author of Fashion For Profit

PANELISTS:

Bruce Antrobius, MAGIC Sourcing Attendee Relations

Susan Power, Producer of DGExpo, Author of About Sources

Jacqueline Dadon-Snyder, CEO/Creative Director of Designer Consulting Co-Op

Not sure whether you should produce domestically or off shore? Do you have the funding in place, the techpacks in hand, and your price points figured out? If you’re new to the industry, finding the right resources for your product development can be very overwhelming. These 3 mini-seminars have been developed by industry experts to help new companies navigate and identify sources that will be the right fit for their production needs.

This 30-minute seminar will cover:

  • How to navigate the MAGIC Sourcing Zone: Which countries will be the right fit for your production needs?
  • The basics of how to prepare to source your products.
  • What questions you NEED to ask your service providers.

 


15 th August, 10 AM – 10:30 AM

Session 2: FBI Presents: Sourcing, Funding, and Product Development

MODERATOR: Frances Harder, President/Founder of Fashion Business Incorporated, Author of Fashion For Profit

PANELISTS:

Bruce Antrobius MAGIC Sourcing Attendee Relations

Susan Power, Producer of DGExpo, Author of About Sources

Rob Greenspan, CEO/President of Greenspan Consult Inc.

Before you begin to source, it’s important to identify your funding needs and understand the cash flow demands that many new apparel manufacturers are unaware of. Once your financial plan is in place and money is in the bank, then you can begin sourcing. But where should you begin, what questions should you prepare, and what should you bring with you?

This 30-minute seminar will cover:

  • The basics of sourcing your products so you can get what you want.
  • The funding requirements for a new and growing business.
  • How to know what to ask for and in what quantities.

 


16 th August, 10am – 10:30am

Session 3: FBI Presents: Sourcing Marketing Options

MODERATOR: Frances Harder, President/Founder of Fashion Business Incorporated, Author of Fashion For Profit

PANELISTS:

Bruce Antrobius, MAGIC Sourcing Attendee Relations

Susan Power, Producer of DGExpo, Author of About Sources

Liz Rossof, Beta Brand

Choosing the right marketing strategy to achieve your sales target will also impact your sourcing strategy. There are many different options to sell and market your product. You may choose a more traditional method using a sales representative for the bulk of production, but opt to move some of your product via the Internet for a faster or immediate turnaround. Or, you may opt for all options.

This 30-minute seminar will cover:

  • The basics of sourcing to get what you’re looking for.
  • New and traditional marketing strategies that can be incorporated to sell your product.
  • Possible crowdfunding options that a new company can benefit from.

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