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Trend Watch: How Action Sports Brands Stay in the Game |
 As Kat Von D nosed her gleaming black Caddie into the parking lot at ASR, every tattooed style setter recognized the raven-haired LA Ink star. But no one turned or gawked or stared. Tradeshow attendees were totally chill and the reality mistress was absolutely welcome.
This laid-back bravado perfectly embodies the action sports market today and directly aligns with the informal ethos of youth culture. Once a niche category, boardsport apparel, accessories and gear has become a main floor staple with skateboarding the fastest growing segment of this $7.48B industry. |
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Made In LA | Mercedes-Benz Fashion Week Wraps Up |
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Celebrity endorsements have become a de facto benchmark of fashion branding. A fledgling label hasn’t earned its industry stripes without a boldfaced list of Hollywood hotties amongst its loyal fans. No one understands this better than the fashion firms who showed Fall Collections during Mercedes-Benz Fashion Week. Nextgen style icons Mary-Kate and Ashley, Paris and Nicky, Kirsten Dunst and Michelle Trachtenberg ignited front rows at Smashbox Studios. Meanwhile, new Bebe faces Rebecca Romijn and Eva Longoria sparked their own shutterbug frenzy. |
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GenYs Lead the Globalization Race |
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There’s a cute young guy ahead of me getting a chai latte. He’s rocking great jeans, a cable marine sweater and handlasted extended-toe mocks soo this side of lilac I can hardly breathe. He’s mastered the art of global style and there’s nowhere on the planet he wouldn’t turn heads. |
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