Simply put, Viral marketing is a way to utilize existing social networks – mainly online or by word of mouth – to generate buzz for a business, product, person, event, etc. Using video clips, text messages, blogs, images, games, promotional items and more, the goal of viral marketing is to reach a targeted market of consumers without having to spend money on standard marketing or advertising campaigns. Seems like a good idea, right? Maybe. It really depends on your customer and target audience. 

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