DVD CLEARANCE SALE

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1.“How to Build a Trunk Show Business”-Presented by Robert Silverstone   $24.99

Duration: 1hr 58min

If you have a business that specializes in unique, high end or one-of-a-kind designs then Trunk Shows may be the perfect vehicle to build a successful business. Buyers all over this country conduct successful TrunkShows that bring designer collections to their stores from which their invited customers can make their purchases. This seminar will help you identify if Trunk Shows are right for your business, how to plan them, conduct them and make them profitable. Among the key points covered:

•Preparing the collection             •Planning the show                               •Payment

•Identifying the buyers                •Conducting the show                          •Follow Up

•Trunk Show Agreement            •Effective sales techniques                  •Special orders

•Booking the show        

2.“How to Recruit and Develop Your Sales Team” -Presented by Robert Silverstone   $24.99

Duration: 2hr 17min

This seminar teaches various ways to find and recruit sales reps; how to establish commission rates; provides an overview how to negotiate and structure agreements; and how to develop your sales people as team players and help motivate them to perform more effectively.

3.“How To Create a Well-Drafted Sales Agreement” -Presented by Robert Silverstone   $24.99

Duration: 2hr 7min

The practice of using written agreements is to define the parameters of the working relationship. This seminar will teach you the keys to creating a well drafted agreement that will help you initiate and maintain a satisfying partnership with your sales reps. Included are in depth discussions of all components needed to draft a simple, inexpensive and comprehensive sales rep agreement.

4.“The Art of Selling”-Presented by Robert Silverstone   $19.99

Duration: 2hr 12min

This seminar helps overcome the challenges and develops the skills associated with selling wholesale apparel to retailers at all levels in the Apparel Industry. It is specifically suitable for manufacturers, designers and sales professionals who show collections at trade shows, in showrooms, in retail stores, at market, at trunk shows and other possible venues. In this seminar you will learn how to:

• Identify the right stores/buyers                                       • Approach buyers the right way

• Establish buyer interest/compatibility                              • Ask the right questions

• Listen attentively                                                             • Show the line correctly

• Ask for the order                                                             • Follow up

5.“Starting Your Own Apparel Business”-Presented by Frances Harder   $19.99

Duration: 57min

This seminar covers some of the critical components you should understand when starting an apparel company. A good idea and the right market niche can lead to your ultimate dream of running a successful apparel business. However, it is a multi faceted industry with many important components that should be fully understood before taking that leap of faith. One missing link could mean failure. Knowledge is empowering and could save your savings!

The contents of this seminar will assist and enlighten you in investigating your market niche, legal and licensing requirements, financial requirements, product development, production, costing, branding and marketing, to ultimately opening your own retail store.

6.Apparel Labor Law – Compliance   $9.99

Duration: 25min

A former criminal investigator, Jesse Atilano is now the president of a business that helps manufacturers and contractors essentially “be in compliance.” In this DVD, he uses his tips and expertise to describe how one may obtain a garment registration certificate and discusses the importance of compliance in an industry that is highly regulated by government and special interest groups, i.e. sweatshops. Other topics that are discussed include: problems with regulations, concern about self- compliance, sample cases, monitoring, etc.

7.Selling & Buying on Consignment   $19.99

Duration: 56min

Experts Scott Allen and Ken Wengrod share their long time experience in the industry and discuss whether or not manufacturers should sell on consignment, also known as “swapping” or the movement of merchandise to retailer. They list the advantages and disadvantages, which include an increase in sales volume, as well as the issue of whether or not manufacturers are willing to take the risk of exposing their products to various stores, boutiques, etc. The speakers also touch on the financial aspect of consignment – whether or not one should have a written agreement to protect the retailer or manufacturer, the payment of consigned goods, etc.

8.Using Software to Cut Cost   $19.99

Duration: 51min

In this seminar, Jill Mazur describes the tools needed in decreasing costs and increasing profitability with software. A veteran in the apparel and footwear industry, Jill has worked with a number of companies to solve fundamental business issues, such as ways to improve profitability and cut back costs. She discusses how one would analyze his/her business and asks fundamental questions regarding the software and technological systems companies use today. Software alone isn’t going to save your company, but it can help streamline your business process and create more efficiency in your supply train.

9. 10 Easy Steps to Maximize Your ROI at a Trade Show   $19.99

Duration: 1hr 21min

In this workshop, MAGIC exhibitor Melanie Wood and FBI president Frances Harder discuss specific ways to be successful in your business and exhibiting at MAGIC International. Topics include: identifying your niche, price points, competition, financing, costing, getting your goods cut, getting your products into retailers, etc. In the second part, Melanie discusses how to be successful selling at a trade show - what to do pre-show, at show, and post show.