Lisa Elia is the CEO and President of Lisa Elia Public Relations, a boutique public relations firm that helps fashion designers and service providers identify what's unique and compelling about their brand so they can garner press coverage that will help them flourish. Lisa also provides PR coaching to people who want to learn to do their own PR with some guidance and media leads. She believes that your PR materials should reflect the soul and personality of your company and that every success begins with great planning and adapts fluidly to new opportunities.

With more than 20 years in the PR industry, Lisa has worked with a wide range of clients and has found that fashion and lifestyle are her favorite niches. When she created Lisa Elia PR in 1998, she did so with the promise to herself to only work with businesses and people she feels passionate about helping. She has achieved national media placements for fashion clients in InStyle, Los Angeles Times, California Apparel News, Women's Wear Daily, Marie Claire, Glamour, E! Entertainment and hundreds of other media outlets.