Selling Yourself And Getting Public Relations (PR) Can Make Your Fashion Business A Success

Discover:

• How to strategically grow and position your business using Public Relations
• Creating a Public Relations plan and budget 
• Manage, track and quantify Public Relations 
• Develop a position in the market using Public Relations
  

3 hour seminar

When & Where To Invest Valuable Dollars In Marketing & PR, Fashion Shows, Trade Shows, Plus Other Types Of Marketing Options Available To New Designer/Manufacturers

This valuable seminar will examine the pros and cons of investing in wise marketing for new designer/manufacturers. What are realistic fees and in what type of marketing should come first. 
3 hour seminar

Do Your Own PR Like The Pros

Learn the secrets of how to write a good and effective press release, how to connect to editors of your favorite magazines and get your products seen by millions.
3 hour seminar
Available as a DVD Cost: $80.00 for FBI Members - $95 for Non Members

Press Releases 101 – Write your own Press Releases, E-Blasts and Blogs

It’s the 100th anniversary of the press release, so why not learn to use this time honored news medium for yourself!  Attend this interactive seminar and learn the basics of writing the perfect press release, creating eblasts and maintaining a blog.  We will examine what makes a buzzworthy heading, captivating subheaders, tackle correct formatting and that all important lead sentence.  These skills transfer easily to new media platforms like e-blasts, blogs and popular social networking sites including MySpace and Facebook.
3hour seminar

Leveraging the LA Trend Phenomenon 

Want to be the next Kitson, C&C, Juicy Couture or Frankie B.?  Many of these successful West Coast brands started out as FBI members.  All have learned the fine art of “leveraging the LA lifestyle”.  They market product based on the way we all live, shop and dress.  Find out what makes our distinctive lifestyle so appealing to global consumers and why so many leading brands are born here.  Learn why buyers, editors, trend spotters and investors shop the Left Coast for the Next Big Thing.  This seminar will inspire you to follow this exciting trend and teach you how to market your brand with the Made in California message.
3 hour seminar

The Rules of Engagement – Getting the Most PR for Your Buck

What makes a good press release?  Can you do your own marketing?  When is it time to hire a PR agency?  And what are the rules of engagement – how to these firms work?  Register for this essential marketing seminar and find out how top PR firms create valuable buzz for their clients.
 Learn the secrets of hiring a good publicist, find out what specific role they play in growing your company and leave with a clear understanding of how to get the most PR for your buck.
 3 hour seminar

Point of Sales (POS)-Selling Online vs. a Brick & Mortar Store

Retailers that have robust sales at bricks-and-mortar stores are also seeing the Web as a way to strengthen their brand and sales. In this seminar the differences between selling online vs. a brick store will be compared, along with the different methods for selling online. The goal is to use both methods successfully to increase sales and profitability.

Web Based Sales

The web can be far more than a contemporary version of the yellow pages. Used as a business tool it has the proven potential for saving many thousands of dollars while improving the reach and efficiency of your business. Designers, Fashion Marketers: By utilizing “Virtual Showrooms”, learn how the web can be used to give fashion creators direct, real-time control of your creative vision online. By integrating the web’s information delivery capability with traditional sales channels gain the advantage of greatly extending your line’s visibility while increasing the accuracy and timeliness of information presented to sales reps, customers and potential customers. Retailers: By utilizing “Virtual Boutiques” learn how to create a virtually limitless selling floor at a tiny percentage of the cost of your “brick & mortar” selling space. We will be covering some of the advantages as well as some of the potential pitfalls of selling online. 
3 hour seminar

Marketing your Company Effectively Thru Your Website

Ecommerce is a dynamic, rapidly changing tool and should be an integrated part of your entire marketing strategy. In this dynamic seminar, you’ll discover the key trends behind this online space, find out what turns consumers on – and off – and anticipate the next big changes to come. We’ll discuss the importance of Social Networking, 3-D Imaging, Build-A-Profile, 3rd Party Endorsements and the many cutting edge trends affecting online sales and web marketing.
3 hour seminar

The Keys to Online Store Success!

Learn the tricks of the trade to increase visitors and significantly boost profits from your online store.  This seminar discusses creative marketing, online merchandising, public relations and sales techniques that can help to make your web store a virtual success story. You'll leave this interactive session with resources and ideas to begin making a difference immediately.
3 hour seminar

eBay "101": Learn to Sell on eBay, Inc.

Join the thousands of people making money by selling clothing, shoes, and accessories on eBay. Taught by an eBay selling expert, the speaker will provide an overview of how eBay works and walk you through the selling process step-by-step. You will also learn helpful hints on how to attract new customers, maximize your returns and set up your own ‘retail shop’ on eBay. Members of the Clothing, Shoes and Accessories category management team at eBay will be on hand to answer your questions about selling on eBay and will provide insight on how to build a successful eBay business. These hands on workshop will explain how to set up your own account, scan images, write a powerful description and ship your orders. All computers at the FBI Center are Internet connected and you.
3 hour seminar

Your Own eBay Store Workshop "102".

This instructional hands on workshop will guide sellers and the "How to" set your own store front on eBay and explain how the pros make money selling through this Global market place. With billions of buyers visiting eBay it is a seller’s opportunity to market and sell to your own niche market. Will come away with your own account ready to sell.
3 hour seminar