The most challenging aspect of launching and growing a fashion brand is connecting with the media and creating enough buzz to attract a following. For decades the model has remained pricey, out of reach, and unchanged – until now.

A Los Angeles based team of savvy professionals have a simple mission: revolutionize the public relations industry. Utilizing Web 2.0 technology, trend insight and targeted public relations expertise, three young entrepreneurs have launched Buzzflikr, cutting edge PR that doesn’t take itself too seriously.  Buzzflikr is a co-op for media exposure that promises to “take the sting out of PR.”

Professional development center Fashion Business Inc. unveils their newly created collaborative resource blog this week (www.fashionbizinc.org/blog ) - providing business owners with the answers to some of the industry's most commonly asked questions.  In addition to addressing inquiries this new online community will also allow members to network, share ideas and help each other.