BRAND BUILDING
Tuesday, August 26th
Time: 11:00 - 12:00 pm
Location: South Hall Room S226

In today’s brand-conscious world, California apparel companies such as Juicy Couture, Quiksilver, St. John Knits, C&C of California, and True Religion, have all become icons of American apparel labels, and have influenced global popular culture. The name or logo a company invents will ultimately be how they will be recognized and identified.

Distinguishing a product to consumers by a trademark can be the hottest asset a business may own. Successfully branded labels lead to profitable licensing deals. This seminar will examine the various steps a new company should take to begin the brand building process when entering the US market place, and the many US distribution channels.

Panel will include:
Frances Harder Founder/ President, Fashion Business Inc.
Debra Stevenson, Partner, The Skyline Studios
Farah Bhatti, Counsel, McDermott Will & Emery LLP

RETAIL ONLINE! THE A-Z IN STARTING A PROFESSIONAL WEB STORE
Wednesday, August 27th
Time: 1:30 - 3:00 pm
Location: North Hall Room N259

Have you ever wanted to sell retail online? Sick and tired of unprofessional templates, webmasters, and stores that charge too much to retail your merchandise? Learn the inside way of retailing online from the industry’s best. It’s more than just a website, it’s an Online Retail Store than can generate much revenue.

We will address the following issues along with any additional questions: Why web retailing is important, the responsibilities held in opening a web retail operation, search engine optimization and advertising, marketing your site, web merchandising, all the options and services available for retailing online and what is the best option for you?

Panel will include:
Henry Chener, President, AIMS TSI
Shahin Kohan, Founder, Focal Technology Solutions, Inc.
Shahrooz Kohan, Founder, Focal Technology Solutions, Inc.

STARTING AN APPAREL BUSINESS - From Design Concept To Apparel Manufacturing
Wednesday, August 27, 2008
Time: 3:30 - 5:00
Location: North Hall Room N259

This informative seminar answers all the critical questions you should ask when planning to turn your creative ideas into a profitable business:

  • How to get those creative ideas into the stores, turn a profit, and stay in business longer than one season.
  • How do you identify a market niche? Which market is right for your line?
  • What licenses are required, and how do you get them?
  • What type of funding is needed to start and support your venture?
  • Should you have a Business and Financial Plan? How do you price to make a profit?
  • Where do you find a sales representative who will really work for you?
  • How do you get publicity and when?
  • Can selling through the Internet work for your business?


Presented by:
Frances Harder Founder/President Fashion Business, Inc.

For more information www.magiconline.com