So you want to be in the fashion industry?  You’ve gone to school, you’re on top of the latest trends, or, at the very least you’ve seen every episode of “Project Runway” and you’re ready for the big time.  Not so fast…While most designers fresh out of school would like to have their very own couture line it’s not going to happen day one.  Nor should it.  You may have the design, draping and pattern making skills to create a fantastic line, but you also need the practical skills and business knowledge you can only gain by working for a variety of companies and a variety of people. 

How do you get your foot in the door?  Where should you start looking for the kind of work that might lead you to your dream job?  Yes, it’s cliche, but start at the beginning.  You may be a talented artist or designer, but you might need to start out as a design assistant.  Cutting swatches and creating color boards may be a tedious job, but it’s how most people get started.  Look for openings at some of the bigger companies in your area.  They’re usually a great place to start and a talented design assistant can move up quickly.  Are your skills more technical or merchandising related?  Look for assistant positions in pattern making, technical design or merchandising.  Again, focus on larger companies. Smaller companies are looking for someone with an existing skill set, they don’t have time to train you.  The larger companies usually do. 

Can’t get a job with a brand name label?  Look for private label manufacturers.  It may have less “Brand recognition” but the job functions and opportunities are the same.  Or, think about companies that are apparel and footwear companies, but maybe not what you’d traditionally think of as “Fashion.”  Uniforms are a big business, and much more stable than fashion brands.  Lifestyle brands focus on one or more types of activities such as golf, swimming, skiing, surfing or more.  Orange County, CA has a much larger base of lifestyle brands that Los Angeles, the fashion capital of California. 

Maybe this is taking you away from your ultimate goal of having your own couture line?  Probably not.  Where do you think Calvin Klein, Ralph Lauren, Donna Karan and more got their start?  All of them benefited from a hands-on fashion industry education by working for other companies before starting their own. 

The biggest mistake you can make…Don’t go into an interview expecting them to offer you a head designer or merchandiser position.  Be prepared to show samples of your work, if relevant to the job.  Talk about what you can bring to the job.  If you don’t have work experience, talk about your enthusiasm, your desire to learn, your desire to work for this particular company.  Most interviewers know that someone interviewing for an assistant position won’t have much experience so they want to know who you are and why you will benefit the company, not the other way around. 

Finally, What do when you get the job?  Make yourself invaluable.  Don’t be the person who shows up late, or worse - hung over, to the office.  Be on time, be presentable. Do things you swore you’d never do like get your boss coffee.  Most important, be a sponge, soak up everything you can.  Ask questions, take notes, be prepared and get your work done.  Establish yourself as an asset to your company and to your boss and, when the time is right, ask for an opportunity to do more. 

Looking to learn more, come by our FBI networking event Wednesday, July 28 at the California Market Center - 110 East 9th Street, Suite C786, Los Angeles, CA  90079, meet professionals in the Fashion Industry and start networking your way into a new job. 

Jill Mazur is an apparel industry consultant with Fashion Business, Inc.  email:  jill@fashionbizinc.org

What sets you apart from all of the other people out there searching for jobs?  Is it who you know?  Is it your winning personality?  Is it your past experience?  The answer is “Yes” to all of the above.  But you already knew that.  What else can you do to set yourself apart?  I’d say it’s “What You Know,” at least as far as it relates to software.  Yes, software.  “But I’m a DESIGNER!” Or “MERCHANDISER!” Or “SALES REP!” Or “Fill in the Blank.”  “What do I need to know about software?”  As much as you can.  A talented designer should always be able to sketch.  But can you scan the sketch into Adobe Illustrator© or a similar tool – add colorways, create an inspiration board or portfolio?  Merchandisers, can you create a line sheet or look book to knock a buyer’s socks off?   Sales reps, how are you analyzing your business these days?  Are you able to look up your customer’s information and create your own reports and queries from your manufacturing system or reporting tools or are you relying on some else to do the heavy lifting?  Skills like these that set you apart from your peers and open up new doors. 

These days it’s not enough to know basic Microsoft Office© tools like Outlook©, Word© and Excel©.  Keep adding to your repertoire.  It never hurts to list the software applications you’ve used on your resume.  Employers may have resume scanning software that looks for key words such as Illustrator©, PLM, Excel© or more, since those are the skills they require.  If you don’t have those skills listed, your resume might get passed over even though you’re highly qualified for the job. Think about the tools you currently (or previously) used at work.  Think about how you can improve your knowledge, and then do it.  Does your company offer system training or tuition re-imbursement? Are there classes you can take at night or on the weekends?  Is there a “Super user” in your department who’s willing to give you some extra training sessions during lunch?  Is your company installing a new software application?  Can you volunteer to work on the project?  Update your resume with your technical skills and don’t be surprised if more companies start showing interest in YOU.

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated.  Email:  jill@fashionbizinc.org

Making a living as a freelancer is not for everyone.  While working at one job you’re looking for the next.  You may even be working multiple jobs at once…adjusting yourself to the demands of each company like waitress on a busy lunch shift.

It’s hard.  But given the current economy now is not the time to specialize in “Inflexibility.”

While juggling different hats may not be appealing for the long term…it could be a great short-term solution, keeping you afloat financially as well as giving you some leverage as you negotiate a permanent gig.

So while you are working towards getting your dream job… try marketing yourself as an independent agent.

Here’s a few tips to get you started….

1.  Place an Ad–Take out a Work for Hire ad in a trade publication, such as California Apparel News.  Many of the papers are struggling too so ad rates aren’t as high as you might expect.  You can also split the cost with another type of worker that would complement your services. Example:  Patternmakers and Graders.

2.  Get Some Cards–Showcase yourself as a true professional.  Simply print up some cards with your name, the services you can provide and your contact information.  Keep them on hand for networking events and and even job fairs to help you stand out from the crowd.

3.  Approach the Competiton–If you’ve been laid off from a company, let them know you’d be interested in freelance assignments….if that is the case.  If working at your old job is not possible…or appealing look towards their competitors who may be able to use your skills and experience.