What sets you apart from all of the other people out there searching for jobs?  Is it who you know?  Is it your winning personality?  Is it your past experience?  The answer is “Yes” to all of the above.  But you already knew that.  What else can you do to set yourself apart?  I’d say it’s “What You Know,” at least as far as it relates to software.  Yes, software.  “But I’m a DESIGNER!” Or “MERCHANDISER!” Or “SALES REP!” Or “Fill in the Blank.”  “What do I need to know about software?”  As much as you can.  A talented designer should always be able to sketch.  But can you scan the sketch into Adobe Illustrator© or a similar tool – add colorways, create an inspiration board or portfolio?  Merchandisers, can you create a line sheet or look book to knock a buyer’s socks off?   Sales reps, how are you analyzing your business these days?  Are you able to look up your customer’s information and create your own reports and queries from your manufacturing system or reporting tools or are you relying on some else to do the heavy lifting?  Skills like these that set you apart from your peers and open up new doors. 

These days it’s not enough to know basic Microsoft Office© tools like Outlook©, Word© and Excel©.  Keep adding to your repertoire.  It never hurts to list the software applications you’ve used on your resume.  Employers may have resume scanning software that looks for key words such as Illustrator©, PLM, Excel© or more, since those are the skills they require.  If you don’t have those skills listed, your resume might get passed over even though you’re highly qualified for the job. Think about the tools you currently (or previously) used at work.  Think about how you can improve your knowledge, and then do it.  Does your company offer system training or tuition re-imbursement? Are there classes you can take at night or on the weekends?  Is there a “Super user” in your department who’s willing to give you some extra training sessions during lunch?  Is your company installing a new software application?  Can you volunteer to work on the project?  Update your resume with your technical skills and don’t be surprised if more companies start showing interest in YOU.

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated.  Email:  jill@fashionbizinc.org

Making a living as a freelancer is not for everyone.  While working at one job you’re looking for the next.  You may even be working multiple jobs at once…adjusting yourself to the demands of each company like waitress on a busy lunch shift.

It’s hard.  But given the current economy now is not the time to specialize in “Inflexibility.”

While juggling different hats may not be appealing for the long term…it could be a great short-term solution, keeping you afloat financially as well as giving you some leverage as you negotiate a permanent gig.

So while you are working towards getting your dream job… try marketing yourself as an independent agent.

Here’s a few tips to get you started….

1.  Place an Ad–Take out a Work for Hire ad in a trade publication, such as California Apparel News.  Many of the papers are struggling too so ad rates aren’t as high as you might expect.  You can also split the cost with another type of worker that would complement your services. Example:  Patternmakers and Graders.

2.  Get Some Cards–Showcase yourself as a true professional.  Simply print up some cards with your name, the services you can provide and your contact information.  Keep them on hand for networking events and and even job fairs to help you stand out from the crowd.

3.  Approach the Competiton–If you’ve been laid off from a company, let them know you’d be interested in freelance assignments….if that is the case.  If working at your old job is not possible…or appealing look towards their competitors who may be able to use your skills and experience.