Email marketing has the highest return on investment than any type of marketing.  And the good part is you don’t have to be any type of marketing guru to get it right.

There are a lot of email marketing strategies that can take you over the top but lets just start with getting your emails delivered and opened.

Here are a few tips….

1.  Use an Email Marketing Software–Explore email marketing software such as constant contact and campaigner.  They can help you ensure deliverability and provide you with analytics to help understand the effectiveness of your campaigns.

2.  Do Not CC or BCC–For some this is a no-brainer, but you’d be surprised how many emails I receive where I see my precious email address on a long list of CC’s.  Most of the time I’ll find this CC clad email in my junk email folder.  A long list of CC’s or BCC’s from someone not on your contact list is an easy catch for any spam filter.

3.  Attachments are for Not for Marketing– People hesitate to open attachments from good friends and family yet alone hopeful marketers.  Give yourself a fair shot an send your emails in html using one of the online marketing systems I mentioned above.

Do you have an online store? If so you should definitely have it attached to some kind of analytics software.

That’s really part of the magic of the web…it’s not like a retail store where you have to stare at a survelience camera all day long to draw conclusions about how people are shopping in your store. Web analytics is a fast, easy and accurate way to see what’s really happening in your online business.

There are a lot of highly sophisticated systems out there however, small business owners may want to try google analytics software. It’s a good package and it’s at a price most people can appreciate (totally free).

With google analytics you can tell how many people are going to your website, what they are looking at, how long they stay and more.

This valuable information will clue you in as to whether or not people may be turned off by your long-loading flash intro…or if you have a large % of traffic you’re not converting to customers.

What if you have a large % of customers with product in a shopping cart that have never checked out? Hey…maybe that means your shipping prices are too high.

Whatever the case, analytics can turn lightbulbs on you never knew exisited. Make the most out of what you can find out…it’s only a click away.

It’s time to take a closer look at what may be happening in your site.

First of all make sure you are tracking your visitors. Using a free tool such as google analytics allows you to see how many visitors are coming to your site.

If you don’t have many visitors you’ll have to focus your efforts on driving traffic to your site through search engine marketing, advertising or other marketing programs.

If you have a lot of visitors but no one is buying it’s time to work on your conversion. Meaning the number of unique viewers that are becoming buyers.

If you are not converting at least 3% of viewers to buyers start thinking about what you can do on your website to make purchasing more appealing. This may mean cleaning up your website image, launching a new promotion or having a sale.

Understanding your web stats will give you a good idea of how you can jump start your sales.