Jacquelyn, our intrepid Director of Membership, has more activities on her plate than any three people I know. Yet, she and our FBI Board Member, Ernesto Mantilla, along with a group of talented videographers put together some great videos highlighting a number of fashion related activities as well as a tour of the California Market Center.

Click here for a video highlighting last month’s MAGIC show.  Click here for a video from the FBI’s Designer Launchpad fashion show, and click here for a tour of the California Market Center.

More and more people are turning to social media and youtube to spread the word about new products, trends, services and other types of promotion.  If you or your company are looking for a low cost way to create brand or identity awareness, you really need to look into Linkedin, Facebook, MySpace, Youtube and more for ways to inform and update new and existing customers.  Look for upcoming FBI seminars to help jumpstart your online and social media marketing campaigns.

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated.  Email:  jill@fashionbizinc.org

Cable channel HBO premiered their documentary entitled “Schmatta: Rags to Riches to Rags” on October 19, 2009. If you missed it the first time, I’m sure it will be replayed soon and is most likely available through some cable providers “On Demand” services. Whatever you do, don’t miss this program! It’s an 80 minute history lesson that everyone in the garment industry needs to watch.

First of all “Schmatta,” or the more literal transliteration “Shma-teh,” is a Yiddish term for a “Rag, or anything useless” and is usually used to describe a worn-out piece of clothing, but it’s generally used to describe any piece of clothing – high fashion to yesterday’s rags. It’s also a great way to introduce us to the history of the garment industry in New York. The documentary takes us from the late 1880’s to present day in New York’s garment center – seven square blocks of some of the most important history in our industry. Immigrants fresh off the boats from Europe trying to make a living cutting, sewing or designing clothes through the Triangle Shirtwaist factory tragedy in 1911 through unionization to modernization of equipment, a thriving and profitable industry and all the way to the outsourcing of most manufacturing related jobs.

Some parts made me laugh – I recognized many similar personalities in the people I’ve worked with in LA’s garment industry. Some parts made me cry – so many talented people out of work, with no prospects, as more and more jobs disappear from NYC. I’m quoting this directly from the Tenement.org website: “In 1950, the garment industry made up almost 1/3 of all manufacturing employment and 1/10 of total employment in NYC. Today, as a result of the shift from a production and distribution-based economy to a service-based economy, the garment industry is 8% of all manufacturing and 2% of total city employment. This is a drop of almost 75%.”

One of the most worrisome statistics from this documentary is the fact that in 1965, 95% of all clothing worn in the USA was MADE in the USA. Today, it’s less than 5%. How do we bring those jobs back to the US? How do we create living wage jobs in New York or right here in Los Angeles for contractors, cutters, sewers, textile manufacturers, trim suppliers and more. Working conditions around the world are a reflection of the consumer’s desire for quality merchandise at the lowest prices, regardless of the cost. Watch this documentary and note the similarities between NYC in the late 1880’s and present day manufacturing plants. The documentary shows examples of abusive foreign manufacturing plants, underage workers and a scene eerily reminiscent of the Triangle Shirtwaist factory fire in modern day India.

The entire documentary is not an expose on horrible labor conditions around the world. There is plenty of interesting historical and political information as well as a number of colorful “garmento” characters from past and present. There are plenty of recognizable faces and a number of familiar personalities. Interestingly, if you go to HBO’s website or even search directly on Facebook, there’s a page where you can post your stories about your personal experiences working in NYC’s garment center. How many of us out there had relatives working in NYC’s garment center 100 years ago? What will be left of it 100 years from now?

Some may place the blame on all of these outsourced jobs on unions, minimum wage, compliance or labor laws, but that’s not the real issue here. After watching the documentary, you’ll know – you already do – what the issues are and what we need to do about it.