F. B. I. members Erin Wieczorek, Susan Brandt, Korena Ellis and I had the opportunity to attend Hong Kong’s Fashion Week and World Boutique this past January.  It was a huge and well-attended event.  Taking over most of the five floors of display space in the Hong Kong Convention and Exhibition Center, there was truly something for everyone.  Susan Brandt was hoping to find one or more fabric suppliers for a new product she’s developing.  Korena Ellis and Erin Wieczorek were also looking to develop new products and find potential manufacturing and sales resources.  I was intent on enjoying this unique opportunity and hoping to gain a better understanding of the global markets for supply and demand.  

The World Boutique, Fashion Week and all of the activities, seminars and fashion shows related to these events were exceptionally well-executed.  A big round of applause goes to the Hong Kong Trade Development Council (HKTDC) for putting on such a well organized show.  An entire floor was dedicated to Mainland China sourcing with other floors and areas dedicated to a variety of merchandise and sourcing opportunities.  It truly was a global market place with attendees from all over the world.  Asia, to be expected as well as Australia, New Zealand and India were all well represented, as were buyers from the Americas and Europe.  

As has come to be expected, the fashion shows were the major highlights of Fashion Week, with the spotlight shining on Vivienne Westwood’s Thursday night show.  Other shows included Taipei In Style, William Tang/MARCCAIN by William Tang, La Mer by Ali Charisma (see photos above), Global Sphere by Ika, Hong Kong Young Fashion Designers, Moiselle, International Designers Show and an incredible Knitwear show.  

The Vivienne Westwood show was an invitation only event and the invitations were hard to come by.  Luck was not on our side, but from all of the press and photos, it looked to be a fantastic event.  Ms. Westwood’s husband, Andreas Kronthaler, Creative Director and Christopher di Pietro, Marketing & Merchandising Director  - both of Vivienne Westwood - presented a seminar on “Vivienne Westwood Kingdom Decoded” concentrating on how they’ve built their Asia business and are now expanding their retail sales in North America.  A special mention was made about the latest store opening in Los Angeles, the first retail shop for the iconic brand to open in 9 years.  

Of special note was the permanent HKTDC Design Gallery located next to the Hong Kong Convention and Exhibition Center.  This retail store is devoted to Hong Kong designers and products manufactured within Hong Kong and the New Territories.  The store sells jewelry, accessories, toys, books, games and more, highlighting some of best and brightest of Hong Kong’s up and coming designers.  What a great thought!  Maybe we can do the same for California designers?

This show is definitely worth attending for anyone looking to find manufacturing resources in Asia as well as anyone looking to sell to global markets.  The HKTDC office in Los Angeles made it easy for our members to attend with special airfare, hotel and exhibitor rates.  Hopefully, this offer will be available again.  If you have the chance, don’t miss out.  

  Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated. Email: jill@fashionbizinc.org

Fashion Business, Inc. in conjunction with the California Market Center’s Winter FOCUS | Apparel & Accessories Show was delighted to present the “DESIGNER LAUNCH PAD” fashion show. The FOCUS show featured emerging designers alongside established brands in the loft-like setting of the California Market Center’s penthouse showrooms.

Frances Harder, Jacquelyn Umof and Erin Wieczorek of FBI along with stylist and producer Leila Baboi, former West Coast Market Editor of Women’s Wear Daily and the great team from California Market Center put on a fantastic show featuring seven promising new designers. The show took place Saturday, January 16, 2010 in the California Market Center’s penthouse location for the FOCUS show. It provided an exciting setting for a great show, with expansive views of Downtown Los Angeles’ twinkling city lights. The show sold out quickly and was standing room only.

Some of the designers were showing their lines for the first time. Others are already experiencing success at retail. Even more exciting, many of these designers are manufacturing their designs right here in California. We thank all of the designers, Leila Baboi, FOCUS Apparel & Accessory show and especially California Market Center for all of their hard work and effort in putting on a great show.

Featured designers included:

ALTHEA HARPER COLLECTION (www.altheaharper.com) – a collection of ready-to-wear styles in soft, drapey fabrics, gorgeous colors and body skimming silhouettes. Many people are familiar with Althea as one of the finalists from Project Runway, season 6. Her premier collection of designs did not disappoint her fans or those who have just discovered her.

ANAHI BLUE (www.anahiblue.com) – a swimwear collection by designer Michele Sparks. Michele’s designs are a welcome addition to the swimwear market. Elegant, classy, fashion-forward swimwear that provides coverage and even a bit of camouflage for those of us with less than swimsuit-model bodies. Her styles made a great SPLASH! on the runway.

CAMELIA SKIKOS COLLECTION (www.cameliaskiknos.com) – a collection of ready-to-wear styles in beautiful silks, some with leather accents. Her designs have a strong, geometric feeling to them, influenced by modern art and sculpture combined with the softness of silk and feminine curves. Camelia produces all of her designs in California.

DUSTIEDOLL (www.dustiedoll.com) – a collection of contemporary fashion presented in knits and jerseys, adorned with studs, chains and other hardware. Dustie is a local Southern California designer and is manufacturing her products locally.

LI CARI (www.shoplicari.com ) – a collection of ready-to-wear designs from Jazmin Whitley. The Li Cari collection was filled with fantastic styles and inspired silhouettes. Jazmin is a young designer with a huge celebrity following and is well known from her MTV reality TV show “MTV’s House of Jazmin.” She produces her products in the U. S. and Italy in order to ensure all labor law compliance.

RISSA BY MARISSA ERSKINE (www.lovelyrissa.com) – a contemporary collection from Marissa Erskine. The RisSa collection was filled with beautiful dresses and knitwear in exotic, colorful silhouettes.

ZA ZA ZSU (www.zazazsu.net) – Sahar Hersel describes her collection as “Sunday Sexy” and that it was! Luxurious fabrics combined with elegant, effortless styling created a cohesive collection of pieces. Sahar produces all of her products domestically.

We welcome these designers to FBI and look forward to many more great collections!

Cal Poly Pomona Students Receive Joyce Eisenberg-Keefer Scholarships

Students from the Apparel Merchandising and Management (AMM) department at Cal Poly Pomona won six of the eight Joyce Eisenberg-Keefer Entrepreneurial Scholarships awarded annually through the Fashion Business Inc (FBI).

Sophomores Nicole Palumbo, Lynette Salgado, Samantha Gagne and Renee Roberts split an award of $1,000, awarded to students from a four year college who can present the best written business plan, and/ or the best thought through design concept for a line of apparel or accessories.  The Cal Poly team had developed a case analysis of Target’s women’s wear business, proposing a new business plan that would enhance bottom line profitability through improved merchandising and visual display strategies, centered on the concept of ‘My Brand’.

In addition, two other AMM seniors, Trish leBarge and Allie Poon, were honored with Joyce Eisenberg-Keefer scholarships for their outstanding work.  Each received associate membership of the FBI for one year plus $600.00 credit for any of the 80 plus seminars and classes presented at the FBI.  The awards were presented by Ethan Eller, Building Manager of the New Mart.

Other Joyce Eisenberg-Keefer scholarships were awarded to Diana Cha and Sara Caterinicchia.

The Apparel Merchandising & Management department at Cal Poly Pomona is a leading provider of Bachelor of Science graduates for the apparel industry in California, with specializations in apparel production and fashion retailing.  Fashion Business Inc. provides the industry with a range of training, education, consulting and other business services to support its growth and profitability

Speed to Market – Fast Turn – Rapid Response

What do these terms mean to the apparel industry in 2009? Good news and bad news!

New times = New methods of doing business = Rapid response to the demands of the retailer and consumer.

But, can the average apparel manufacturer respond rapidly? Well, for the small company who, due to their smaller orders are for the most part producing domestically it is good news. They can turn on a dime and produce faster than the larger companies who need a much longer lead time to produce their goods, usually in far off places. Smaller companies with small orders ship them to the retailer, then if the orders sell through they get reorders. This is the very best of new business news for new and smaller manufacturers. It is also good news for the retailer as they can plan for the demands of their customers, the weather, and the economy etc. This new type of selling and buying results in the manufacturer having a much better cash flow, as they will not be seeking funding for larger orders when selling through the traditional five seasons each year.

This tradition of selling at the four or five markets each year usually requires groups within each line that demands cash outlay for the expenses for patternmaking and sampling. Now, the manufacturer is constantly designing, which they really always have and then showing new products, and shipping weekly or monthly new merchandise. So now the manufacturer can get paid more often. They do not need to invest heavily in the five big lines a year as they are now producing and shipping new items to replenish sell through products. The retailer will also have less of a cash flow problem with this type of merchandise planning. The customer will see new items when ever they shop. A win win in a new economy! Well, we hope so.

So, it has at last been officially noted by many international economist that the small business owners are really the backbone of our economy, not only in the US but globally. The big branded companies are not fairing well and many have had to cut back or worse, close their doors. Small businesses can adjust and respond as they don’t have large overheads. For the most part they contract out all their work, including sewing, cutting, bookkeeping etc. and cut back on other expenses to respond to demands, or lack of demands of the economy.

Some for the negative results of this new economy is that bigger retailers are demanding, from branded manufacturers that they discount or allow markdown money. Additionally, major discount store, e.g. Marshals, TJ Maxx, Ross are producing more private label. This has resulted in much cheaper prices for the average clothing labels that are now being sold. The price of clothing today is the lowest we have seen in years. Due to the recession sewing factories around the world have all been forced to lay off workers. The ports in China and other locations are full of containers with cancelled orders. These goods may get discounted and sold or they will have to be destroyed.

However, much merchandise is still being produced domestically, especially in southern California where they produce premium denim, active sportswear and contemporary clothing. But sadly both the off shore and the domestic sewing contractors reluctantly have been forced to take cuts in their pricing so that they can keep their workers working. This rational is in the hopes that the economy will turn around and then the demand for new clothing will pick up. The alternative is to lay workers off and then when the economy turns around they will then need to reinvest time and money in finding good workers and training them.

Another change in business methods are that some of the higher end retailers are asking the smaller manufactures to sell on consignment and this is not a good idea. It was bad enough that traditionally the manufacturer has taken all the risks with development and production costs then have to wait to get paid. Now they are expected to take ALL the risk and maybe then get paid!

Talk about getting screwed!  - Consignment selling will be one of my next blog topics.

But, now onto a very different topic. It is the season to be merry! And I need to take a deep breath and keep my mouth shut when I see all those ugly heavy knitted sweaters decorated with Christmas trees adorned with lights and holly. Or, equally as offensive fashion trend, those cheaply mass produced red jackets lovely dragged out annually of the closets. Where, in my very opinionated opinion they should really remain for posterity. J

HAPPY HOLIDAYS TO YOU AND YOUR LOVED ONES. I HAVE MUCH TO BE GRATEFUL FOR IN MY LIFE AND ALTHOUGH CLOTHING IS MY BUSINESS IT IS NOT MY LIFE.

Fashion Business, Inc. is asking for your input to help us conduct a study of the apparel, footwear, textile and accessory industries. Specifically, how the recession has affected job opportunities within these industries over the past 12 months.

We’d like to know a few things about your business. This study is anonymous – any information you include about your business will be kept confidential and only used for data gathering purposes. We will be happy to provide you with the results of the study, should you so desire. Please indicate this on your response, along with your email address.

1: What is your sales volume today (in dollars)?

2: Over the past 12 months what percentage of your sales volume has increased or decreased?

3: In the past 12 months, have you had any layoffs or reductions in staff? If so, how many people or percentage of your work force.

4: In the past 12 months, have you hired staff for any existing positions?

5: In the past 12 months, have you hired staff for any newly created positions?

Thank you very much for your time today. Your help is greatly appreciated.

Jill Mazur

Independent Apparel and Business Consultant

Email: jill@fashionbizinc.org

There’s a great article in September’s edition of Vogue entitled “What Price Fashion” by Teri Agins. Sorry, no hyperlink available. In summary, the recession has caused some of today’s biggest designers to get even MORE creative in the way they develop styles and bring products to market. The article goes on to discuss how designer Philip Lim merchandises and designs his line simultaneously. He only produces enough product to fill his orders and even then, only about 50% of his line consists of new styles. “Of the 240 pieces he created for Fall 2009, he wound up manufacturing them all – a perfect batting average…” How many of us can say the same?

What is it about Philip Lim’s process that would allow such a fantastic feat to happen? Produce ALL the styles he designed and ONLY enough to fill his orders? Think about how little waste that is. No excess inventory? No excessive sampling? No excessive design or merchandising staff? He knows what we all need to remember, too many samples or iterations of samples and too much production eat away at the precious bottom line.

As I was reading this article, I kept thinking “I wonder if he’s using a PLM (Product Lifecycle Management) system, and if so – which one?” I’m sure that was the first thought that crossed you mind, as well. Why does PLM cross my mind while reading Vogue? Well, precisely for this reason – how do you improve the creative process? How do you streamline product development? How do you save money when developing design samples? How do you track or calendar the important events and due dates in the design, merchandising and sales process? How do you create the best possible presentation of styles or samples to your buyers with the least amount of stress? How do you know which vendor to partner with when developing new styles? Even more important, how do you track the actual cost of developing new styles and samples?

If you’re not using a PLM system, you may want to think long and hard about making this investment in your business. Let me say first, PLM is not for every company, especially small businesses or businesses with very few new styles per season. However, as your business and/or product line grows you need to incorporate tools to allow your company and capacity to grow as well. Using collaborative PLM tools to track costs, due dates, product development and more, in one place, helps keep your business on track. The benefits of PLM are innumerable: increased speed to market, decreased product development costs, collaborative planning and workflow tools, visibility to the design, patternmaking, sampling and merchandising process and more.

These days, consumers are willing to spend on luxury items if they are of true quality and value. Are manufacturers willing to spend on software if it is of true quality and value to their business? 

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated. Email: jill@fashionbizinc.org