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12/07/11 12:45 PM - By jill - 0

Buy viagra without prescription, For those of you who are thinking of starting a clothing line, or already have one up and running, what are you doing about your intellectual property.  Even if you’re a private label manufacturer or supplier you’ll still need to set up a company name and possible logo or branding to identify your company and product offerings.   Have you registered your brand?  Have you registered your logos?  Are you working with an attorney to make sure you’re not infringing on someone else’s copyright or intellectual property?  Don’t know where to start?  Buy a copy of Frances Harder’s Fashion for Profit website and book to get more information before you start down this important path.  Or, cheap viagra tablet, Order viagra online, sign up for one of the FBI’s seminars on this topic to find out what you need to know. 

 

While we’re speaking of branding and logos, has anyone been paying attention to the latest controversy surrounding GAP Brands?  Well, purchase viagra online, Order discount viagra online, let’s see.  After many years of the ubiquitous white GAP logo on a navy or red background in bold, capital letters, find discount viagra, Cheap viagra, they changed their online logo to what can only be described as an amateur-ish plain-wrap logo that looks like it was someone’s first attempt at using Clip-art.  But that’s not just my personal opinion. Don’t believe me?  Take a look at this article for more information.   Or check out some of these comments to find out more. 

 

So what happened with GAP?  Changing their online branding created a huge uproar from their customer base.  Apparently, order viagra overnight delivery, Order viagra no prescription required, they didn’t do their market research or any sort of customer outreach to find out if they even needed to re-brand themselves.  Apparently they didn’t,  as evidenced by the fact that less than a week after debuting their new logo, buy viagra from canada, Buy discount viagra online, they’ve gone back to the old one.

 

There are many lessons to be learned here.  If you’re a branded apparel company, find viagra no prescription required, Buy viagra online cheap, you need to take the time to brand yourself properly, create a logo and an identity that is easily recognizable for your customers and even your competitors.  More importantly, get viagra, Cost viagra, though, you need to take the time to properly secure the rights to your company name, overnight viagra, Buy viagra no prescription required, your logo and your branding.  Make sure you’re not accidentally, or on purpose, buy viagra no rx, Order viagra from canada, using your brand name improperly or using an unsecured logo or brand.  While there’s no one currently in the marketplace using your name or logo, it doesn’t mean someone doesn’t already own the rights to that brand, viagra uk, Viagra medicine, etc.

 

Hiring an attorney who specializes in trademarks copyrighting, price of viagra, Viagra online, branding and more is one of the best investments you can make in your intellectual property.  And don’t forget, a registered trademark here in the U, purchase viagra without prescription. Viagra drug, S. is not enforceable in other countries unless it’s registered there as well.  Check out our FBI resources if you’re in need of fashion-related legal services.

 

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, buy viagra online without prescription, Cheap viagra internet, Incorporated.  Email:  jill@fashionbizinc.org

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