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What a great concept! When I think of clothing that’s made to measure I think of men’s tailored suits or women’s couture gowns. Buy gold viagra without prescription, I don’t typically think about a functional, beautiful item of clothing for my own personal use. I do now, however.
Last year, I was wandering around the West Hollywood/3rd Street area and came across a beautiful boutique. I walked in and was taken with all of the beautiful fabrics and designs hanging from the racks. While there were many dresses, sweaters and tops to choose from, each item hung neatly from a rack and nothing was cramped or crowded. The sales floor was open and spacious and the accessories were carefully chosen and displayed in tasteful, functional cases. If you’ve ever studied retail merchandising, you’ll understand why I was so blown away by this store. If not, let me summarize…the art of retailing is more like a science. You need to know how best to display your products to their full advantage. Your customers need to walk into your store and flow easily and naturally through the entire space. They should be able to see your products in a logical way without having to dig through racks or piles of clothing. And best of all, they need to be able to see themselves in your products and, if you’re selling accessories as well, how best to accessorize their outfits.
I wandered through the store and the sales clerk let me take my time before asking me if I had ever been to this store before. When I replied “No,” she said something like “let me explain our concept to you…” “OK,” I thought…”what’s your concept?” She informed me that the tops and dresses were available in a variety of fabrics, so if I found one I liked but they didn’t have my size or the fabric I wanted, one could be made for me within a short period. If you read this blog, you know me… I’m a fan of anyone who is producing locally, so of course I was excited by the idea. Now I just had to find a dress or two. I found several, tried them on and found one I really liked. It was a bit too long, but the sales clerk mentioned that they would have it altered for me. Great customer service, I thought, but actually the store is called “Masse Made to Measure” so it is actually part of their concept. Needless to say, I bought the dress.
Here’s the thing, every time I’ve been out shopping for a dress, I always come back to Melissa Masse and Masse Made to Measure. Why? Because I’m not someone who can buy a dress off the rack and expect it to fit me perfectly. I’m petite and find dresses in the Petite section don’t always fit the way they should and dresses in the Regular section are always too long. Now I get a dress that’s custom fit to my body. Better yet, I might find a silhouette I like but in a print or color that’s not my taste. Now I can pick the fabric or color I want. Yes, I know I’m going to pay a bit more, but I’m more than happy to do so. I’m supporting a local business that is manufacturing locally and employing skilled workers in the garment industry. It’s a win-win prospect, if you ask me.
The last time I was in the store, gold viagra rx, Buy gold viagra once daily, Melissa Masse was there as well. I was happy to meet her and have a chance to find out more about her and how she came up with the concept for her store. “When my friends complained that they couldn’t find anything in the stores that they liked, or more importantly, gold viagra without prescription, Gold viagra purchase, anything that fit them properly, I realized that they couldn’t be the only customers who felt that way.” I couldn’t agree with her more, gold viagra cheap drug. Cheapest gold viagra price,
Trying to figure out your next steps in the apparel industry? Check out our upcoming seminars or come by during Textile Week September 27 – 29 for free seminars, networking and more. Fashion Business, discount gold viagra, Gold viagra information, Inc. is located at the California Market Center 110 East 9th Street, buy gold viagra us, Gold viagra in us, Suite C786, Los Angeles, gold viagra in bangkok, Order gold viagra no rx, CA 90079
Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated. Email: jill@fashionbizinc.org
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