What information are you giving the people in your network about yourself and your activities and what are you doing to build your network?  Why do I keep blogging about this? Because, it’s that important.  Keeping your network up-to-date with your activities, job situation, etc. is one of the most important things you can do for your career.  If you’re not on LinkedIn yet, better get started right away. It’s free, and it’s one of the best investments you can make in yourself. 

Go grab a glass of milk and a cookie – I have a story for you with a very happy ending.  Who doesn’t like a happy ending, especially in this economy – and it all has to do with networking.   A client of mine was in a pretty desperate situation – her production manager gave notice right before their busiest season ever.  While it may still be an employer’s market out there and hundreds of resumes for every available position, it’s not always easy to find the right candidate for the job.  

Think about this…have you ever gone to DSW in search of a pair of shoes, only to come home with one or more boxes of shoes, none of which was exactly what you were looking for but still suits your needs?  I usually walk out of DSW with a major headache and no shoes to show for it, but I digress.  Anyway, my client felt like she was shopping for shoes at DSW – plenty to choose from, but not exactly what she’s looking for. 

I racked my brain to see if I could find anyone in my network for her, but there was no one off the top of my head that seemed like the right person for the job.  I asked around and got some recommendations, but again, not the right person for the job.  The thing about your network, especially when job hunting, is quality, not quantity.   The more you know – professionally - about your colleagues the better off you all are.  It’s not just the skills you, or they, currently have, but your past skills, your interests, your activities and more.  Make sure your profile is up to date and includes these things as well as your work history. 

Back to the story – I was looking through my weekly LinkedIn update – the email I receive with updates from my network on all of the items mentioned above – new jobs, updated positions or skills, activities, reading lists and more.  I came across the name of an old colleague of mine and decided to click on her profile to find out what she had been up to.  Turns out, she was looking for work.  I was only familiar with the work we had done together, but by looking at her profile, I realized she had many of the skills my client wanted.   I quickly sent an email and just as quickly received a response.  She came in that day for an interview and left with a job!  A JOB!!  Both she and the client, hopefully, have their happy ending.  It didn’t hurt that I knew her personally and could vouch for some of her work experience and her management style, but she got the job on her on skills and merits. 

So what are you waiting for?  Go out and update your network today.  You may have a job by tomorrow!

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated.  Email:  jill@fashionbizinc.org

With friends and family in from out of town this past week, it’s been a bit challenging to keep up on the weekly blog.  My apologies for being a few days late.  Along with the friends and family have been many opportunities for dinner table conversations on a wide range of topics - in my family, baseball is chief among them.  However, this is a fashion blog, not a sports blog, so I’ll steer clear of the Dodgers and their chances for World Series greatness this year.  (Go Dodgers!) 

An interesting discussion came up last night.  One which never fails to irk me, as a fashion industry professional - counterfeit products.   I’m not talking about “knockoffs” or products “inspired by” a designer original.  I’m talking about actual trademark-infringing, counterfeit products.  Check out these blogs: Fashion Law by Staci Riordan and Fashionista’s Adventures in Copyright on the “knockoff” debate for further discussion. 

I generally like to enjoy my holiday meals without delving into controversial topics - you know, politics, religion, health care reform, etc.  I had even decided to politely hold my tongue when the topic of buying a “knockoff purse” came up.  All I did was make a correction to the statement - “That’s not a knockoff purse, it’s a counterfeit purse.”  And the floodgates opened!  If you have to ask me what the difference is, I’m going to give you an earful.  Or, a pageful, as evidenced by this blog.  If the product you purchased has the same brand name label as the original from which is was copied, that’s a counterfeit product.  Even if the product you purchased has a slightly altered name -”Prado” versus “Prada”- but the exact same design details, it can be considered counterfeit. 

This quote from Tim Trainer, president of the International Anti-Counterfeiting Coalition in Washington, D.C.  says it all “Counterfeiters trade off the backs of legitimate brands. They let the real brands pay for the marketing, advertising, develop the designs, and then they profit off of it.” Think about all of the time, money, effort and energy it takes to develop a new style for your brand-name label.  Think about how excited you are when your style takes off and is seen in magazines and on the arms or legs of a celebrity.  Now think about how upset you’d be to realize your style has been copied by one or more counterfeiters and is being sold through back door retailers and illegal channels.  What happens to your sales?  Your profits? What money do you use to develop your next great design?  Many people don’t realize when they’re buying a fake product they’re putting legitimate designers out of business.  They’re looking for a bargain; they want the latest and greatest styles but don’t want to have to pay retail prices. 

Even worse, in my opinion, is the fact that many counterfeit products can actually cause damage or injury to the person buying them.  Maybe your new “Prado” purse isn’t going to be the source of many injuries, but has it been tested for lead content?  Was formaldehyde used in the manufacturing process?  What about those “Channel” sunglasses you just bought?  Do you think the manufacturer thoughtfully used UV filtering or polarized lenses?  I sincerely doubt it.  What about those new “Reebook” trainers you took for a run?  Do you really think they’re using the same technology and support as a real pair of Reeboks?  There’s no way to hold anyone accountable for counterfeit products. 

How about this for a bit of advice?  If you don’t buy counterfeit products, the market for these goods will start to dry up.  Legitimate designers will be able to sell their products to consumers willing to pay legitimate prices and maybe we’ll all start making a profit? If you have questions regarding copyrights or trademarks, contact one our legal experts at Fashion Business, Inc. for legal advice.

Jill Mazur is an independent apparel business and technology expert working with Fashion Business, Incorporated.  Email:  jill@fashionbizinc.org