There are a lot of trade shows out there…From Magic to Pool to Project to Curve to WSA to ENK to Designers and Agents to Thread…and the list goes on and on and on….

So how in the world would you know what show is right for you?

Take the season before to shop around. Here are a few tips to get you started…..

1.  Research Trade Shows on the Web–To get started finding the show that is right for you visit an industry specific site like infomat.com, which lists most of the fashion related trade shows.  You can also do a simple google search for your specific category (i.e. shoes, lingerie, kids).  Then logon to the shows website to see screen shots of past shows.  Some sites also show lists of past attendees–so check for your competitors.  If they are there… it could be a clue you should be too.

2.  Call the Corporate Office–The office of the show is there to sell booths.  And if you have the money to do a trade show you are their target market.  Give them a call to get more details about the past and upcoming markets.  Ask about past traffic?  Marketing and PR Opportunities?  as well as Participation and booth building fees (if required).

3.  Go Visit–Once you’ve identified some shows that may be right for you go for a visit a season ahead.  Although the traffic may be different depending on the season you can still get a feel of whether the vibe of the show suits your style.  Again take advantage of the show’s sales offices…ask them to give you a tour as well as provide you with a pass to wander around by yourself.

As with anything else make sure you seek out some objective sources whether in person, old newspaper reports or blogs that give you an inside look at the shows you’re considering.  Shows can be very expensive…doing your research in advance will help you feel confident you’re making the right decision for your finances and your brand.

Happy Show Hunting!