A common worry from many designers is the thought of being knocked off.  Another company taking your designs, stealing elements of your brand and selling them for less in a lower priced market.  Once you grow large enough you can only expect in some way or another, it will happen.

So how do you fight back?

Knock off yourself…..

We all know of Marc Jacobs– Marc, Armani’s–Armani Exchange, Roberto Cavalli’s– Just Cavalli and not to mention the countless designer names that have popped up in Targets across the nation.

In the fashion industry we make our money with either high volume (lower priced stuff) or high markup’s (higher priced stuff).  In the midst of a global recession its no secret the high end market is definately taking a hit.

The good news is that if you’ve built a high end brand you can leverage your brand name and infrastructure to insert a lower-cost volume driving brand. That could possibly step in at this pocketbook conscious and save the day.  All while preserving your reputation.

Give it some some thought…No one can knock you off better than you.