Is Your Website Working?

Unless its under construction, the server went down or you missed a hosting payment you would probably say…Yes, of course it’s working.

But what does working mean to you?  If your employees came to work and just sat at their desks would you qualify that as working…probably not.

Think of your website the same way….  Employees have goals, things they must accomplish, services they must provide.

Your website should have the same….It should be not only functioning but working.

So what can your website do for you?

1.  Provide Access to Your Sales and Marketing Materials--Create a secure section with pdf’s of your line sheets and lookbooks.  This can improve your communication with current and potential accounts and save you a ton in postage.

2.  Promote Your Retailers–Be vigilant about updating your store locator everytime you get a new account.  Your retailer needs your support to sell your product.  Provide links to their websites and/or online stores for easy navigation.

3.  Reach Out to Bloggers–While accessing the editors of Vogue or Lucky may be a little more challenging, sending your link or a press release to style and fashion blogs can make exposure a little more accessible.

Don’t forget to check your web stats to see if people are actually accessing the features and pages you’ve put so much effort into putting together.  If not browse through some of your competitors sites to generate some fresh ideas.