Did you just get that hot press mention you’ve been waiting for?  Well other than framing it and putting it on your wall, here are some things you can do to milk it for all its worth.

1.  Mail it out– Send color copies to your current retailers to increase the profile of your line in their store.  Also remember to add color copies to your website, media kits and trade show presentations.

2.   Get Good Credit–Request that the magazine credit your website and collaborate with your online retailers to make the product available for sale.  Shopping magazines like Lucky often require that you list a store where the product can be purchased.  By featuring online retailers on your own website, that have the featured product in stock you not only provide an easy sales vehicle, but additional exposure for your entire line.

3.  Blog about it–If you keep a blog write a post that includes key words that associate your brand with the publication.  By doing this you raise your visiblity on the web/google search listings, while promoting a powerful brand association with the magazine you’ve received covereage from.