Attending the Vegas shows later this month?  What should you be doing now?

Besides working on your samples and dealing with show logistics, focus on your marketing.

Here’s a few tips…

1.  Mail and Email out Reminder Postcards: Make sure you include a knockout image of your product, your booth number and earliest delivery dates.

2.  Call Your Top Prospects: Although you may not have time to call every store on your prospective list, at least reach out to the top 20%.  And if you’re a little squeemish about making calls just know in these days of email and text messaging you’re not the only one. A simple call can make a big difference in helping you stand out from the competition.

3.  Don’t Forget the Press: The consumer and trade press go to the shows as well, and its a great time to get their attention.  See if the show you are attending has a list of past press attendees and send them your media kits to them in advance.