
Attending the Vegas shows later this month? What should you be doing now?
Besides working on your samples and dealing with show logistics, focus on your marketing.
Here’s a few tips…
1. Mail and Email out Reminder Postcards: Make sure you include a knockout image of your product, your booth number and earliest delivery dates.
2. Call Your Top Prospects: Although you may not have time to call every store on your prospective list, at least reach out to the top 20%. And if you’re a little squeemish about making calls just know in these days of email and text messaging you’re not the only one. A simple call can make a big difference in helping you stand out from the competition.
3. Don’t Forget the Press: The consumer and trade press go to the shows as well, and its a great time to get their attention. See if the show you are attending has a list of past press attendees and send them your media kits to them in advance.