New designers doing their own sales are in a bit of a tricky predicament. Their product is their creation so they obviously love it–hence they have little room to appear objective when they are trying to sell it to someone else.

So, how in the world can you convince buyers to purchase your product if you’re understandably biased?

Well lets stop there.

Convincing should never be a part of wholesale sales.  This is not retail..where customers may not be able to see through a smiling salesgirl telling them everything looks good on them.

A smart boutique owner knows their business and at the end of the day they should have a pretty good idea what they can or can not sell.

Your job is to put things in context, provide information and call attention to things you’ve noticed that may take them a little more time to recognize.

Are you doing anything to drive customers to their store for your product…maybe some upcoming  PR or advertising?  Has your product been successful in another store that sells similar brands?  Do you have any key selling points they can relay to their floor staff if they should decide to give your product a chance?

The point is…always attempt to suggest and provide perspective. Never try to convince buyers they can sell something they don’t believe they can sell.  Put your best foot forward, make a stratight forward case…then let the buyer do the rest.