Scientific research suggests that when people are offered too many choices (even when a lot of them look good), they become paralyzed…and often lose the ability to make a choice at all.

In merchandising there is a fine line between “just enough,” and “too much.” As a merchant it is your job to make the big choices…so your customers don’t have to.

So before you print up your line sheets…instead of wondering what you’ve missed….you may want to take a closer look at what you may want to get rid of.

Like a good story your collection should have a central idea that reads well and keeps people interested.   People who just glance at your materials should see something eye-catching that intrigues them enough to want to see more.

Make it clear what designs you stand firmly behind and only present your customer with the best of the best.