The biggest struggle for a new fashion business owner is getting in the right boutique doors.  Many designers have beautiful product at competitive prices but buyers still resist.  Why?

Well, in addition to being uncertain that a new line or brand will take off…buyers are even more hesitant to invest a significant amount of dollars into something new…. that could be invested in a sure thing.

Some ways around this….

1.  Minimize Minimums–Most lines have minimums where buyers have to buy a certain amount that the manufacturer believes makes a good presentation.  As a new line you may want to initially be a little more flexible with ordering minimums.  Do what you can to get people in the door and if your product sells…minimum ordering won’t be a big concern.

2. Multi Level Pricing–Having a low, mid, high price structure allows buyers to buy your brand without having to invest in one across the board pricepoint– that could be more than the open dollars they have available.

3.  Entry Level Products–Again buyers only have so many open dollars to use. Think about what you can create that still represents your brand but at a lower price point.  For example if you have an expensive handbag line you may want to offer a less expensive wallet or clutch.