Example Blog

As a new designer launching a line or a retailer opening a store, you already know how important the Web is for the future of your business. But setting up an excellent website can require a lot of effort, and probably a lot more than you can spare in the early days of your venture. Fortunately, there is a simple way to get started online: start a blog.

A blog is probably the easiest way to get online. Create an account at Blogger, and you can be communicating with your customers in a few minutes. Some examples of businesses making good use of blogs are Drakub Apparel and an antiquarian book store. In about 10 minutes, you can have a site like the one I created as an example for this posting.

Step 1. Get an account. Visit Blogger to create a new account. You will be ready to write your first post in about 90 seconds. After creating your account, you will have a blank blog post screen, ready for you to write. But first click on the Settings tab to set up your profile.

Step 2. Configure your account. Explore the Settings and Layout tabs to alter the layout and design. Adding gadgets through the Layout tab will let you add information about lines, store hours, and directions. Pay special attention to the “HTML” and “List” gadgets.

Step 3. Write content. Using your blog, you can announce new products, offer promotions, or let future customers share in the adventure of developing your business. Your customers are interested in what you have to say about your products and your business, so post frequently to maintain their interest.

Step 4. Promote your blog. Tell your friends about the blog. Collect the e-mail addresses of people who are interested in your business, and send them updates that include a link to your blog. (But do follow the laws regarding SPAM. )

In about 10 minutes you can give your business a Web presence and begin communicating with your customers, giving your business additional exposure and credibility.

Eric Busboom is the founder and CEO of Clarinova, a Web technology company that improves the online visibility of apparel vendors.