Unfortunately, many buyers don’t write at the show.  So, now is the time to follow up and turn that brief encounter into an order you can take to the factory—then to the bank.

Here are a few ways to remind buyer why you belong in their store.

1.  A Personal Email-  You can send out an email blast to everyone that visited your booth but for select customers why not go for a more personal approach?  Remind them of their visit, referencing any notes you may have taken about them.

2.  A Mailing–Send prospects another copy of your line sheets or other marketing materials.  You may want to circle or place a star next to anything they may have mentioned in their visit.

3.  A Phone Call– Yeah a phone can be annoying to some folks, but for many buyers that verbal communication can put you top of mind.  Give your prospects a call to remind them of your meeting, your mailing and to look out for you in their email box.