What could possibly be wrong with having tons of great options within your collection?

You run the risk of having too many great options.

Over assortment can lead to paralyzing the customer’s choice overall. By being overwhelmed with multiple options that essentailly serve the same cosmetic and functional purposes the choice between them becomes a lot more difficult.

The buyer thought process may go a little like this…

Same cut…same price….same fabric….same collar…oh but look the sleeve it is a little different…

I could get both but each style has minimums…. I could get one or the other but which one is really best???

If this one was so great why do they have two that a so similar???

Oh gosh now I am confused. Maybe I’ll look at some other lines.

My point….Make your buyer’s choices clear. Would they want this or that…or both?

By properly merchandising your collection you make things easier on your customers and ultimately much easier on yourself.

Offering clear choices can help you reach your production minimums a lot more quickly…..and also make all of your production costs a lot less expensive.