As the L.A. Shows come to a close it’s time to follow up. Even though the show is done you should still be in heavy sales mode.

  • Mail. Send another postcard reminding buyers of delivery dates (you may want to use the ones you sent for pre-show promotion and attach a sticker with the latest available deliveries).
  • Email. If a store took notes on your product shoot them a quick email to thank them and remind them of specific delivery dates. You also may want to send them a digital picture to get them excited again.
  • Call. Many people believe telemarketing has gone out of style. It is becoming more and more rare and that’s exactly why it can be more valuable than ever. Giving buyers a call perhaps when their stores are less busy…right after they open.

Remember the game is not over yet! You’ll be surprised at what following up can do.