Most new designers are very cognicent about what stores they decide to sell to. At the critical time of an emerging business designers want to make sure that the stores they choose clearly represent the brand they aspire to become.

This in mind you must create a sales strategy to dedicate your limited resources to achieving goals that can be the catalysts to bigger and better things.  Therefore ….you have to prioritize.

In creating a sales strategy I suggest coming up with a Top 10 list of stores you want to associate with your developing brand name.

For example…Fred Segal. If you mention that you’re in Fred Segal to the average boutique owner they take notice.

There are other brand building boutiques with highly recognizable names such as Scoop NYC, ShopBop, Kitson, Intermix and Jeffery’s that can also be a big sprinboard into the contemporary maketplace.

These “incubators of talent,” so to speak set the stage for the types of stores that may become attracted to you.

By launching with brand building boutiques you are able to leverage their name to get into smaller boutiques throughout the country and the world. You could even attract big orders from large department stores that are looking for the next big thing.