Do you have an online store? If so you should definitely have it attached to some kind of analytics software.

That’s really part of the magic of the web…it’s not like a retail store where you have to stare at a survelience camera all day long to draw conclusions about how people are shopping in your store. Web analytics is a fast, easy and accurate way to see what’s really happening in your online business.

There are a lot of highly sophisticated systems out there however, small business owners may want to try google analytics software. It’s a good package and it’s at a price most people can appreciate (totally free).

With google analytics you can tell how many people are going to your website, what they are looking at, how long they stay and more.

This valuable information will clue you in as to whether or not people may be turned off by your long-loading flash intro…or if you have a large % of traffic you’re not converting to customers.

What if you have a large % of customers with product in a shopping cart that have never checked out? Hey…maybe that means your shipping prices are too high.

Whatever the case, analytics can turn lightbulbs on you never knew exisited. Make the most out of what you can find out…it’s only a click away.