Being late may be fashionable for some people…However it is a big HUGE actually no-no for fashion companies.

Think about it this way…

I’m a buyer I love your product…you say you can deliver by August 15th.

I place an order.

August 15th comes and goes and your product hasn’t arrived.

Since your product isn’t in my store when I need new product…which is why I’ve ordered yours I can’t make any money on it…plus I have to scramble to replace it.

I’m totally pissed.

I’m sure you can understand why this would be a problem. Even though every buyer isn’t going to be “totally pissed,” being late is simply bad business….very bad business.

So as an owner you really have to make sure you don’t take orders you can’t handle. This may mean you have to turn away money or invest in sharpening up your infrastructure so you can deliver on time.