
I’ve heard the saying …”Do the Best You Can then Detach from the Result.” This sounds good but it may not be an easy pill to swallow after spending thousands of dollars to attend a trade show.
Some people don’t write any orders on their first show…especially if they are selling themselves. I’ve heard other stories of people booking 20K depending on their price points. This is definitely an “it depends” answer.
But I will saying doing the best you can starts with knowing exactly what to do. Start by doing your research. You may want to check out books like Frances Harder’s Fashion for Profit or you may want to invest in a consultant to give you more specific direction. You can find a list of fashion industry consultants on the FBI website.





