People have been inquiring a lot about how to send samples directly to the press.

Most of the time the press will only use your samples if they are working on a specific story or have requested them.

Since samples can cost you a lot of money it is best to be careful about who you send them to…how you send them….and knowing if they are going to be returnned and when.

To do this first send out photographs, looksbooks and linesheets….don’t send samples right away.

Follow up by phone or email and see if an editor is working on something that may be appropriate for your line. They may even call you after receiving your materials.

At that point most mags will give you a fedex number to mail product at their expense. They also may tell you when they are fitting or evaluating samples as well as when you can expect the products return.