Have you taken some time to define your brand? Defining your brand on paper can make all the difference as you grow your business.

Once you have your brand concept together, make sure everything you do can pass through what I like to call your “Brand Filter.” Your brand filter could be in the form of words such as: We want everything we do to be fun, sassy, young and fresh.

To keep your brand consistent don’t produce a hangtag, postcard or even a piece of clothing until it passes the test.