Email Marketing has a better return on investment than any other type of marketing. Although it can be cheap and effective let me suggest a few rules of thumb….

1. Always practice permission based email marketing. Ask people to opt in on your website or leave their email at trade shows or on order forms. Also make sure every time you request an email tell people how you plan on using it. Never damage your integrity by sending spam.

2. Use an email marketing program to send your emails. You may want to try www.campaigner.com or www.myemma.com. Using these systems helps with delivery rates and allows you to analyze who’s opening and forwarding your message.

3. Only email what matters. Be careful not to send too many emails. People who see you’re continually sending valuable messages will open more often and are less likely to unsubscribe.