
To find a showroom you may want to start looking at least 3 weeks before market.
Here’s how I would start….
- Put on your best outfit and gather your line sheets, price lists, photographs and samples from your collection. Although you may have to make an appointment to come back later it’s always best to be prepared in the first place.
- Literally walk DOOR to DOOR through the marts. Look for places that have lines that would sell to the same stores you’d love to be in. You also want to make sure their current lines are more of a compliment to yours than potential competition. For example– if they have a big contemporary denim line you probably wouldn’t want to have your brand new line in that same space. But if they had a hot contemporary tee shirt line you would probably be a better fit.
- Once you find a place that works for you just tell them you’re looking for a showroom. If they show some interest breeze some pictures by them. and show off your samples. The good news is that even if you’re not a match for them most reps are really cool and if they can pass on a referral to another showroom that just might be perfect for you.
February 13th, 2008 at 9:19 pm
Hi - How about contacting the stores you think you would like to be in or believe you should be in. Ask the buyer who is your best rep? (remember each territory is different and will have different sales people) NOTE - calling that rep and telling him (her) that the buyer from XYZ stores suggested you call them - the rep now thinks the line is good enough to be in his (her) showroom.