At the beginning if you don’t have the budget you may just have to find the publicist within.
Start by popping open to the credits of your favorite magazines to get the name of the editor that would cover your category. Sometimes the address is there on that same page - or just research it on the web. Send them an intro to your line including photos and a written spin on what’s unique about your company.
Also if you’re doing a trade show, don’t forget to reach out to the press the same way you’re reaching out to buyers. They go to trade shows too. And they are looking for hot new lines to feature…so you definitely want to send them a mailing inviting them to your booth.
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SUBMIT A QUESTION
February 5th, 2008 at 12:09 am
Great advise, Ralinda. Here’s another insider tip for your readers:
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