
Before submitting your orders to your factory– For every style you have to ask yourself…..Do I have enough orders to justify production?
If only a few customers ordered a few pieces it may not be cost effective to produce a style you initially presented to buyers. You could have to pay increased production fees or at worst sample prices that could leave you with no margin whatsoever.
Of course you want to do everything you can to make sure you can fulfill the obligation to your customer…but you have to evaluate the expense and not automatically default to producing at any cost.
Its a judgment call. Boutique owners will typically understand that from time to time styles may be dropped.
Getting a lot of styles with small orders also may be signaling to you that your line is overassorted. Before presenting your collection keep your eyes open for styles that may canibalize each other.






