F. B. I. members Erin Wieczorek, Susan Brandt, Korena Ellis and I had the opportunity to attend Hong Kong’s Fashion Week and World Boutique this past January.  It was a huge and well-attended event.  Taking over most of the five floors of display space in the Hong Kong Convention and Exhibition Center, there was truly something for everyone.  Susan Brandt was hoping to find one or more fabric suppliers for a new product she’s developing.  Korena Ellis and Erin Wieczorek were also looking to develop new products and find potential manufacturing and sales resources.  I was intent on enjoying this unique opportunity and hoping to gain a better understanding of the global markets for supply and demand.  

The World Boutique, Fashion Week and all of the activities, seminars and fashion shows related to these events were exceptionally well-executed.  A big round of applause goes to the Hong Kong Trade Development Council (HKTDC) for putting on such a well organized show.  An entire floor was dedicated to Mainland China sourcing with other floors and areas dedicated to a variety of merchandise and sourcing opportunities.  It truly was a global market place with attendees from all over the world.  Asia, to be expected as well as Australia, New Zealand and India were all well represented, as were buyers from the Americas and Europe.  

As has come to be expected, the fashion shows were the major highlights of Fashion Week, with the spotlight shining on Vivienne Westwood’s Thursday night show.  Other shows included Taipei In Style, William Tang/MARCCAIN by William Tang, La Mer by Ali Charisma (see photos above), Global Sphere by Ika, Hong Kong Young Fashion Designers, Moiselle, International Designers Show and an incredible Knitwear show.  

The Vivienne Westwood show was an invitation only event and the invitations were hard to come by.  Luck was not on our side, but from all of the press and photos, it looked to be a fantastic event.  Ms. Westwood’s husband, Andreas Kronthaler, Creative Director and Christopher di Pietro, Marketing & Merchandising Director  - both of Vivienne Westwood - presented a seminar on “Vivienne Westwood Kingdom Decoded” concentrating on how they’ve built their Asia business and are now expanding their retail sales in North America.  A special mention was made about the latest store opening in Los Angeles, the first retail shop for the iconic brand to open in 9 years.  

Of special note was the permanent HKTDC Design Gallery located next to the Hong Kong Convention and Exhibition Center.  This retail store is devoted to Hong Kong designers and products manufactured within Hong Kong and the New Territories.  The store sells jewelry, accessories, toys, books, games and more, highlighting some of best and brightest of Hong Kong’s up and coming designers.  What a great thought!  Maybe we can do the same for California designers?

This show is definitely worth attending for anyone looking to find manufacturing resources in Asia as well as anyone looking to sell to global markets.  The HKTDC office in Los Angeles made it easy for our members to attend with special airfare, hotel and exhibitor rates.  Hopefully, this offer will be available again.  If you have the chance, don’t miss out.  

Fashion Business, Inc. in conjunction with the California Market Center’s Winter FOCUS | Apparel & Accessories Show was delighted to present the “DESIGNER LAUNCH PAD” fashion show. The FOCUS show featured emerging designers alongside established brands in the loft-like setting of the California Market Center’s penthouse showrooms.

Frances Harder, Jacquelyn Umof and Erin Wieczorek of FBI along with stylist and producer Leila Baboi, former West Coast Market Editor of Women’s Wear Daily and the great team from California Market Center put on a fantastic show featuring seven promising new designers. The show took place Saturday, January 16, 2010 in the California Market Center’s penthouse location for the FOCUS show. It provided an exciting setting for a great show, with expansive views of Downtown Los Angeles’ twinkling city lights. The show sold out quickly and was standing room only.

Some of the designers were showing their lines for the first time. Others are already experiencing success at retail. Even more exciting, many of these designers are manufacturing their designs right here in California. We thank all of the designers, Leila Baboi, FOCUS Apparel & Accessory show and especially California Market Center for all of their hard work and effort in putting on a great show.

Featured designers included:

ALTHEA HARPER COLLECTION (www.altheaharper.com) – a collection of ready-to-wear styles in soft, drapey fabrics, gorgeous colors and body skimming silhouettes. Many people are familiar with Althea as one of the finalists from Project Runway, season 6. Her premier collection of designs did not disappoint her fans or those who have just discovered her.

ANAHI BLUE (www.anahiblue.com) – a swimwear collection by designer Michele Sparks. Michele’s designs are a welcome addition to the swimwear market. Elegant, classy, fashion-forward swimwear that provides coverage and even a bit of camouflage for those of us with less than swimsuit-model bodies. Her styles made a great SPLASH! on the runway.

CAMELIA SKIKOS COLLECTION (www.cameliaskiknos.com) – a collection of ready-to-wear styles in beautiful silks, some with leather accents. Her designs have a strong, geometric feeling to them, influenced by modern art and sculpture combined with the softness of silk and feminine curves. Camelia produces all of her designs in California.

DUSTIEDOLL (www.dustiedoll.com) – a collection of contemporary fashion presented in knits and jerseys, adorned with studs, chains and other hardware. Dustie is a local Southern California designer and is manufacturing her products locally.

LI CARI (www.shoplicari.com ) – a collection of ready-to-wear designs from Jazmin Whitley. The Li Cari collection was filled with fantastic styles and inspired silhouettes. Jazmin is a young designer with a huge celebrity following and is well known from her MTV reality TV show “MTV’s House of Jazmin.” She produces her products in the U. S. and Italy in order to ensure all labor law compliance.

RISSA BY MARISSA ERSKINE (www.lovelyrissa.com) – a contemporary collection from Marissa Erskine. The RisSa collection was filled with beautiful dresses and knitwear in exotic, colorful silhouettes.

ZA ZA ZSU (www.zazazsu.net) – Sahar Hersel describes her collection as “Sunday Sexy” and that it was! Luxurious fabrics combined with elegant, effortless styling created a cohesive collection of pieces. Sahar produces all of her products domestically.

We welcome these designers to FBI and look forward to many more great collections!

Well, not really, but when implemented properly, software should certainly simplify a business, not complicate it. The idea behind software is to do just that, simplify processes. Especially repetitive processes such as data entry, report generation, purchase order creation, bookkeeping and more. When a business starts getting weighed down by their systems, whether they’re bypassing the system to export their data into a spreadsheet or database, they have to jump through too many hoops (screens) to get the data they need, or more likely, the systems don’t have all of the features or functions the business requires, that’s the time to re-evaluate business processes, systems and required functionality.

Recently I found myself trying to explain ERP software (Enterprise Resource Planning) to a client and why it might not be the right investment for her business at the moment. I’m not saying ERP software isn’t a good investment for many businesses, because it definitely is. What I was trying to convey to her is that it wasn’t necessarily right for her business at this point in time. She’s a small apparel manufacturer, with 5 million in sales last year, who needs to track sales orders, purchase orders, raw materials, finished goods and have some sort of integration to a general ledger. She and two other people in her office are handling everything manually right now, with the exception of her bookkeeping, which is on Quickbooks. Finding a solution for her will not be a problem. There are many affordable options for her to choose from which will allow her business to keep growing.

Software is an ever-changing commodity, or at least it should be. Much like the automobile industry, software is constantly being updated. New features are added all the time. New cars arrive every year and even your old favorite cars (Honda Accord, Toyota Camry, Ford Explorer) are re-designed every few years. System updates, or patches to fix bugs or problems, are constantly being released. Once you buy or lease software, you should expect to stay current with your support contracts in order to receive new updates and system support. You don’t buy a car and never have it serviced, do you? The same can be said for your software. At some point your business may change or outgrow your existing systems and it’s time to buy something new. Remember those carefree days driving a two seat convertible? Now you’re driving along in a seven passenger SUV or minivan. Times change, so should your software, or it should have the ability to change with you (not as easily done with a car!)

As businesses grow, so do their requirements. As it grows, the owners and employees will need a more fully integrated suite of software solutions – Product Lifecycle Management (PLM), Warehouse Management (WMS), possibly pattern making and grading software, maybe Customer Relationship Management (CRM) or ecommerce and point of sale retail management, forecasting and planning, and most definitely integrated accounting. The thing is, a growing business needs tools to help manage all of the existing pieces, and if done properly, allow the business to keep growing by integrating additional software or migrate to more robust solutions. Without the people-power to enter data, run reports, analyze information, etc. however, the systems create more work than can be handled by the business, leading to frustration and complications.

Different types of businesses may have different system requirements as well. Privately held businesses have different needs than publicly held businesses reporting to shareholders, board of directors and the ever-present Sarbanes-Oxley accounting and reporting requirements. Transparency and accountability are the cornerstones of any publicly held company and, as such, have much more stringent accounting requirements. ERP solutions are designed to meet Sarbanes-Oxley guidelines and truly do simplify business processes, at least from an accountant’s standpoint. Business owners may not like having such stringent reporting and accounting requirements, but the government demands it and these systems provide the tools to manage it.

The key to simplifying business software is to understand the business – customers, services, products, reporting and accounting needs, then finding the right solution to support it. There’s no one single solution that’s right for all businesses, which is why there are so many software companies out there. It’s the same with automobiles. There are so many different types of cars out there to meet so many different needs. Figuring out the right solutions for a business takes time. Understanding what the business looks like today and what it may look like three years from now is an important exercise when trying to plan out the system architecture and how it will support the needs of the business now and into the future.

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated. Email: jill@fashionbizinc.org

Recently, Fashion Business, Inc. conducted a seminar on selling goods to foreign markets. We were fortunate to have Julia Son from Hong Kong Trade Development Council (HKTDC) and Bobby Hines, International Trade Specialist, from U. S. Department of Customs as our guest speakers. It was a fascinating discussion, not easily summarized in a few paragraphs, but I’ll do my best.

As I’ve talked about in previous blogs, if you’re looking to expand your customer base, perhaps you should look outside the U. S. borders. The U. S. government has a number of programs in place to help your business sell to foreign markets if, and it’s a big IF, the products you’re looking to sell are made primarily in the U. S. I won’t try to explain the details of this – go to the Office of Textile and Apparel website for more information on what types of products qualify. All products will need a certificate of origin in order to be considered for export. For mixed origin materials or manufacturing, you’ll want to check with the Office of Textile and Apparel to see if your products will qualify. NAFTA or CAFTA goods have a different set of rules and regulations, so be sure to check with the Office of Textile and Apparel regarding these qualifications.

Enough of that, The U. S. government is very happy to encourage businesses to sell internationally. Exporting goods to foreign consumers helps strengthen our economy and who doesn’t want that? The Department of Commerce has offices in over 170 countries. Some of the many purposes of these offices are to help to identify markets for your company’s products, determine the best methods to handle financial transactions, orders, shipments and more. Plus, help you make connections in the countries your looking to develop your business contacts. Looking to find out the basics of exporting? Go to http://www.export.gov/ for essential information. Want to know more? Consider purchasing A Basic Guide to Exporting available at the U. S. Government bookstore.

When I talk about exporting with some of my clients, I usually hear about all of the barriers they’ve encountered trying to create an international business. Well, that may be true. Not all countries have the same type of trade relationship with the U. S. Some of those barriers may be with a specific country, or perhaps with the type of product a company is trying to export. Your best bet is to look for countries with Free Trade agreements with the U. S. Currently, we don’t have a Free Trade agreement with India, which makes trying to export products there very difficult. You’ll have a better chance trying to sell to Australia, Bahrain, Chile, Israel, Jordan, Morocco, Peru, Oman, or Singapore each of which has a Free Trade agreement with the U. S. Free trade isn’t limited to these countries – remember NAFTA or CAFTA? There are plenty of trade agreements with more than 150 countries, so do some homework to find countries and markets that are right for your products.

Looking to sell your product to China? Your first stop should be Hong Kong. Why? Prospects are bright, despite the global economic downturn. The U. S. government expects Hong Kong and China to bounce back faster than the rest of the world and Asian markets are hungry for U. S. products. Hong Kong is an easy entre to Mainland Chinese markets. It has a separate legal system, currency and customs system from that of Mainland China. And, did you know, English is the official language in Hong Kong? Hong Kong has an open financial banking system. There are no foreign exchange controls. It may be easier for you to get paid through a Hong Kong company rather than a Mainland Chinese company. If that’s not enough to entice you, Hong Kong is a free port with virtually no duties or tariffs; perfect for small to medium sized firms looking to do business in Hong Kong or Mainland China. Hong Kong is the perfect stepping stone into Mainland China and the rest of Asia. Want to find out more, go to Hong Kong Trade Development Council (HKTDC) for information.

One more thing, the U. S. is one of the last countries in the world still using the Imperial measurement system. Almost every other country uses the Metric system. If you plan to sell products to foreign markets, make sure you sell them in the correct unit of measure for each country. A 32″ waistband won’t get you very far in many countries.

Some important websites to visit for anyone looking to export U. S. goods:

http://www.export.gov

http://www.buyusa.gov

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated.  Email:  jill@fashionbizinc.org

Cal Poly Pomona Students Receive Joyce Eisenberg-Keefer Scholarships

Students from the Apparel Merchandising and Management (AMM) department at Cal Poly Pomona won six of the eight Joyce Eisenberg-Keefer Entrepreneurial Scholarships awarded annually through the Fashion Business Inc (FBI).

Sophomores Nicole Palumbo, Lynette Salgado, Samantha Gagne and Renee Roberts split an award of $1,000, awarded to students from a four year college who can present the best written business plan, and/ or the best thought through design concept for a line of apparel or accessories.  The Cal Poly team had developed a case analysis of Target’s women’s wear business, proposing a new business plan that would enhance bottom line profitability through improved merchandising and visual display strategies, centered on the concept of ‘My Brand’.

In addition, two other AMM seniors, Trish leBarge and Allie Poon, were honored with Joyce Eisenberg-Keefer scholarships for their outstanding work.  Each received associate membership of the FBI for one year plus $600.00 credit for any of the 80 plus seminars and classes presented at the FBI.  The awards were presented by Ethan Eller, Building Manager of the New Mart.

Other Joyce Eisenberg-Keefer scholarships were awarded to Diana Cha and Sara Caterinicchia.

The Apparel Merchandising & Management department at Cal Poly Pomona is a leading provider of Bachelor of Science graduates for the apparel industry in California, with specializations in apparel production and fashion retailing.  Fashion Business Inc. provides the industry with a range of training, education, consulting and other business services to support its growth and profitability

Speed to Market – Fast Turn – Rapid Response

What do these terms mean to the apparel industry in 2009? Good news and bad news!

New times = New methods of doing business = Rapid response to the demands of the retailer and consumer.

But, can the average apparel manufacturer respond rapidly? Well, for the small company who, due to their smaller orders are for the most part producing domestically it is good news. They can turn on a dime and produce faster than the larger companies who need a much longer lead time to produce their goods, usually in far off places. Smaller companies with small orders ship them to the retailer, then if the orders sell through they get reorders. This is the very best of new business news for new and smaller manufacturers. It is also good news for the retailer as they can plan for the demands of their customers, the weather, and the economy etc. This new type of selling and buying results in the manufacturer having a much better cash flow, as they will not be seeking funding for larger orders when selling through the traditional five seasons each year.

This tradition of selling at the four or five markets each year usually requires groups within each line that demands cash outlay for the expenses for patternmaking and sampling. Now, the manufacturer is constantly designing, which they really always have and then showing new products, and shipping weekly or monthly new merchandise. So now the manufacturer can get paid more often. They do not need to invest heavily in the five big lines a year as they are now producing and shipping new items to replenish sell through products. The retailer will also have less of a cash flow problem with this type of merchandise planning. The customer will see new items when ever they shop. A win win in a new economy! Well, we hope so.

So, it has at last been officially noted by many international economist that the small business owners are really the backbone of our economy, not only in the US but globally. The big branded companies are not fairing well and many have had to cut back or worse, close their doors. Small businesses can adjust and respond as they don’t have large overheads. For the most part they contract out all their work, including sewing, cutting, bookkeeping etc. and cut back on other expenses to respond to demands, or lack of demands of the economy.

Some for the negative results of this new economy is that bigger retailers are demanding, from branded manufacturers that they discount or allow markdown money. Additionally, major discount store, e.g. Marshals, TJ Maxx, Ross are producing more private label. This has resulted in much cheaper prices for the average clothing labels that are now being sold. The price of clothing today is the lowest we have seen in years. Due to the recession sewing factories around the world have all been forced to lay off workers. The ports in China and other locations are full of containers with cancelled orders. These goods may get discounted and sold or they will have to be destroyed.

However, much merchandise is still being produced domestically, especially in southern California where they produce premium denim, active sportswear and contemporary clothing. But sadly both the off shore and the domestic sewing contractors reluctantly have been forced to take cuts in their pricing so that they can keep their workers working. This rational is in the hopes that the economy will turn around and then the demand for new clothing will pick up. The alternative is to lay workers off and then when the economy turns around they will then need to reinvest time and money in finding good workers and training them.

Another change in business methods are that some of the higher end retailers are asking the smaller manufactures to sell on consignment and this is not a good idea. It was bad enough that traditionally the manufacturer has taken all the risks with development and production costs then have to wait to get paid. Now they are expected to take ALL the risk and maybe then get paid!

Talk about getting screwed!  - Consignment selling will be one of my next blog topics.

But, now onto a very different topic. It is the season to be merry! And I need to take a deep breath and keep my mouth shut when I see all those ugly heavy knitted sweaters decorated with Christmas trees adorned with lights and holly. Or, equally as offensive fashion trend, those cheaply mass produced red jackets lovely dragged out annually of the closets. Where, in my very opinionated opinion they should really remain for posterity. J

HAPPY HOLIDAYS TO YOU AND YOUR LOVED ONES. I HAVE MUCH TO BE GRATEFUL FOR IN MY LIFE AND ALTHOUGH CLOTHING IS MY BUSINESS IT IS NOT MY LIFE.

It’s time to start looking at your business from a global perspective.  How many of you are buying or selling your products outside of the U.S.?  If not, you need to start looking at how to create a global presence for your products.  The U. S. economy is going through a lot of turmoil these days.  If 100% of your business is reliant on the U. S. economy you’d better buckle up, you may be in for a bumpy ride.  Think of the analogy of putting all of your eggs in one basket; it’s the same thing.  With global markets opening up and technology available to allow commercial transactions in multiple currencies there’s no better time to explore opportunities outside U. S. borders. 

I remember not too long ago when trying to sell or buy Canadian products was such a deterrent most apparel companies decided it wasn’t worth the effort.   Now, I can’t see why a smart business person wouldn’t welcome the opportunity to access global markets, suppliers and buyers.  If I were a buyer or manufacturer in this economy, I know I would want to spread my risk and potential reward through as many channels as possible.  When I think about how I would do this I know I need to reach as many buyers or manufacturers as possible.  U. S. tradeshows are great for U. S. buyers and suppliers, but most are not heavily attended by international buyers.  So, how would I reach an international market?  Easy.  I would look outside our borders to find global tradeshows.  The types of shows that attract buyers from Europe, Asia, the Middle East and more.  Many of these economies are doing well, buyers have deep pockets and are looking for new, exciting products.  American brands hold a great deal of cache and brands “Made in America” are always appealing to a foreign market.  If I were a retailer, I would look for exciting new trends and global brands to fill my store; things I wouldn’t find in every mainstream boutique or department store. 

So, how do I start?  How do I find international buyers for my products?  How do I find great brands or products for my stores?  How do I make connections to global manufacturers, suppliers, agents and buyers?  Hop on a plane!  Head on over to Hong Kong Fashion Week and World Boutique.  FBI is working directly with the Hong Kong Trade Development Council to promote the upcoming Hong Kong World Boutique and Fashion Week January 18 – 21, 2010.  FBI and HKTDC are offering an AMAZING AIRFARE AND HOTEL DEAL to first time buyers who would like to attend Fashion Week and the World Boutique this January in Hong Kong.  Intrigued?  I’ll bet you are!  Even If you’ve attended this show before, there are some amazing hotel deals to be had through HKTDC.  Looking to exhibit instead?  There are a number of options for first time exhibitors and established brands.  There’s even a fashion show if you’re so inclined to participate. 

Please don’t wait to sign up for this global opportunity.  Email us at FBI to find out more or stop by the FBI office on December 7, at 3:00 p.m. to see a presentation from Dannie Chiu and Julia Son from HKTDC.  The primary goal of this presentation will be to discuss the upcoming Hong Kong World Boutique and Fashion Week January 18 – 21, 2010 and why it would be of benefit to attend either as a buyer or as an exhibitor.  You’ll get a better understanding of Asian and Global markets, the types of buyers, distributors, manufacturers and retailers attending the show and get the answers to all of your global questions. 

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated.  Email:  jill@fashionbizinc.org

I recently had the opportunity to speak with Kelli Nelson of FindFashionRep.com to discuss how she came up with the idea for this terrific website.  FindFashionRep.com provides designers and manufacturers with the information they need to make informed decisions when looking for sales representation.  Using the service is very simple.  Kelli has done all the work to make the process as painless as possible.  A designer or manufacturer logs into the site, answers a few questions about the type of product, the target market, price points, etc.  After selecting a territory a list of suitable reps is provided.  The designer or manufacturer can then view the other lines being offered by each rep to help determine if their products would be a good complement to the existing offering.  It may take several tries to find the right rep, but once the designer or manufacturer selects a rep they will receive contact information, price points and product descriptions of the other lines.

What Kelli has done is take the guess work and the leg work out of finding quality sales representation across the U. S.  It’s hard to imagine how much time and energy it must have taken her to develop this database, let alone the time it takes to keep it up to date.  Sales reps are encouraged to update their line lists, price points and other relevant information on a regular basis in order to make FindFashionRep.com the most comprehensive of its kind. 

New FBI member Kelli Nelson got her start in the fashion industry in 1988, while still in college.  Working as an assistant sales rep to the West Coast sales manager of Z. Cavaricci, Kelli learned the ins and outs of representing a major brand to retailers of all sizes.  She quickly moved up the ranks at Z. Cavaricci, acquiring more responsibility and more skills.  Kelli started her own company, In Harmony, in 1995.  Using the knowledge she acquired at Z. Cavaricci, she built In Harmony into a multi-million dollar business.  The one issue that always nagged at her was how to find the right sales representation for her brand.  “It’s not enough to know a few good sales reps,” Kelli said in our interview “it’s about finding the right rep for your product.”  The trick to finding a great rep is understanding the labels or products they carry and who they are able to sell to.  Unless she flew to a specific sales territory she would spend countless hours on the phone trying to locate good reps through recommendations and referrals that were already closely aligned with her target stores. 

 In 2006, Kelli decided to start compiling an extensive database of independent sales reps in the 12 major U. S. fashion markets.  Her goal was to cover all categories of mens, womens and childrens clothing and accessories across all major U. S. markets. Many hours of work went into developing what is now known as www.FindFashionRep.com

We’re excited to have Kelli on board as a new FBI member.  I encourage you to check out her site and services.  It’s a great idea and long overdue.

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated.  Email:  jill@fashionbizinc.org

Part one

I have just returned from an interesting and thought provoking 8 day trip to Germany. I was invited by the German Federal Foreign office to be part of a foreign delegation. The visit included four cities which highlighted sustainability, green technology and to see firsthand what the Germans have in place to support their creative industry.

Why were we invited on this fascinating trip? To begin with this was a question on all our minds, but it soon became clear that this experience was a PR trip to educate the world about Germany’s support of creativity and entrepreneurial endeavors. They also wanted to highlight the importance of small creative entrepreneurial businesses to the world economy and the importance of supporting small business.

First stop Munich, my favorite city in Germany. A place I know very well from living there for four years in the 70’s and then later for two years with my family in the 80’s. We stayed in a wonderful boutique hotel downtown near the center. The first evening after my near 24 hours trip from LA via Zurich I was introduced to the other members of the delegation who had also arrived that day from various other parts of the world.

Including me there was a total of nine people in the delegation; a shy professor of fashion from Beijing, an extravert and renowned reporter from Shanghai, a glamorous new age Marilyn Monroe fashion reporter accompanied by a delightful professor of knitting from Oslo Norway, the exuberant talented and bight business journalist from Luxemburg, a talented designer from Tehran who will be showing her fashions at the Victoria and Albert museum in London in November 09. A rugged science journalist from New Zealand and last, but by no ways least, a delightful Harvard masters graduate and professor of fashion from Boston.

Our Munich itinerary included visits to a new young “How to make your own thing” magazine. A visit to a boutique with a social conscience, which featured interesting organic cottage industry clothing, and accessories. Followed by a SBahn train ride to a small but very interesting trade show that featured sustainable furniture. But, the highlight in Munich was the visit to the new very impressive modern art gallery which was a treat for us all. Packed full of valuable art work that would have cost millions to purchase. The building is a master example in the use of space and light.

Next we flew to Dusseldorf to visit Germany’s center of fashion and architectural fame. A city that combines green technology with old and not so old historic buildings. From there we drove to Essen the past heart of the industrial center of Germany. We visited a rebuilt and preserved brewery and an old coal mine, which our guides likened to the “pyramids” in engineering and architecture. The Germans have reworked these places with precision, a quality for style and workmanship for which they are famous.

Our final destination was Berlin to experience firsthand their relatively recent rebirth of a city from the ashes of the east and from the division of a country to the newly reunited Berlin. This year marks 20 years since the wall came down. Berlin is a tribute to their master planning with its incredible architectural buildings that highlight Germany’s ability to heal and rebuild a city.

In Berlin we had many meetings and lectures at different locations, maybe too many as we were all rather exhausted at this point. One meeting that we all agreed was refreshingly honest and insightful was presented by Sven Harpering, Senior Managing Media, ICT & Creative Industries. Sven discussed the contributions made to the economy of the creative industries. Small new companies that pop up in all sectors of creativity, from fashion, music, film, art, software design, performing arts and many more. These small companies contribute massively to the economy. Hundreds of thousands of small companies with maybe one or two employees, which are struggling to make their company bigger or more profitable.

Most of us are aware that many types of jobs have been lost to off shore cheaper labor. As a result we are now looking at our struggling economy and what has resulted from the massive lack of planning and rebuilding of any new infrastructure. If we do not begin to support our own western creativity to create new businesses and help existing businesses then the east will soon take over as the leaders in entrepreneurial endeavors.

What they are doing in Germany is something we at the Fashion Business Incorporated www.fashionbizinc.org in LA have for the past ten years been trying to achieve. That is, to support creative entrepreneurs realize success and profits, while at the same time creating new jobs. We must rapidly realize that it is extremely important to rebuild our countries infrastructure by developing new manufacturing methods that will serve the needs of today’s textile and fashion industry.

The apparel industry is the largest industry in the US if you consider the retailing segment. Bigger than the auto industry! When has our industry received support from any bailouts? But if the industry is not supported soon our creative entrepreneurs and the money they generate for our western economies, and whose trendy fashion goods that are sought after globally will disappear. We can then all expect to be looking to China’s new designer/entrepreneurs to fill our shoes as well as produce the product!

However, back to our trip which was truly memorable. The new friends I made were all so different in many ways with very diverse experiences and life styles, and yet we all really bonded. It could have been the good wine that helped fuel this realization. I feel confident that we will all stay connected to find more solutions to support global creativity.

Global Creativity Network - to be continued.

As a relative newcomer to the world of blogging, I didn’t realize how much fun, or how difficult blogging can be. It’s fun, because I can write just about anything I want – which is also what makes it so difficult - narrowing down my ideas into one somewhat coherent stream of thought. Which is why I’m getting back to the business of fashion. Because that’s what we do here at Fashion Business, Incorporated.

And speaking of here, did you know we now have an FBI location in San Francisco? That’s right – We now have a chapter serving the San Francisco Bay Area, offering classes in multiple locations including through our partnership with the Small Business Administration. Janet Lees is directing all FBI programs in the Bay Area as well as fund raising for the SF FBI office. A native of UK, Janet has been involved with the Bay Area fashion and design industries for 16 years and is especially proud of the programs she’s developed to support entrepreneurs in fashion and the arts. In addition, she is an experienced small business owner and an active partner in her husband’s modern furniture company, Jason Lees Design, located in Oakland, where she is responsible for Public Relations and has secured ink in local, national and international press. We are so fortunate to have Janet on board and are very excited to be able to present many new and popular seminars to our Bay Area members. Check out our list of upcoming events in Northern and Southern California, Atlanta and Phoenix – open to members and non-members alike.

When most people think of fashion they think of runways filled with glamorous models, fashion magazines full of glossy advertisements, celebrities at movie premiers or awards show or maybe even “Project Runway.” At FBI we know that the finished product, what the consumer sees, is the end result of many months of design, planning, manufacturing, logistics and more. There are so many pieces to the puzzle of successful fashion businesses that it’s no wonder so many companies can’t make it in today’s economic climate. No, not just because people aren’t buying clothing, accessories or shoes. They are, just take a look at the latest retail numbers to see sales have improved greatly. It’s because business is changing. Wholesale, retail, ecommerce – it’s all changing. As a fashion business, you need to have the skills to stay on top of new retail buying and selling trends, new credit and financing issues that are affecting us all, new business and technology skills and even new ways of doing business with your vendors. That’s where the FBI comes in. Why not take full advantage of your FBI membership? Or, if you’re not currently a member, become one. Memberships start at $200 per year, but the knowledge you gain is priceless. We’re here to service the fashion communities in California as well as seminars in Atlanta, Phoenix and New York. Can’t be here in person? We have a number of classes and seminars online at very affordable prices. Contact Jacquelyn@fashionbizinc.org for more information or just stop by our offices or website. We look forward to seeing you.

Jill Mazur is an independent apparel business and technology consultant working with Fashion Business, Incorporated. Email: jill@fashionbizinc.org