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 The process of building a brand first begins by successfully identifying either a need or a niche market, and then developing a product that has the ability to become recognized as a label.
The name or logo that a company invents will identify the product. It is important to create and maintain this identification. In today’s brand-conscious world, companies such as Nike and Polo are icons of popular culture, and have labels with cachet and an overwhelming appeal. |
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Entering the LA Fashion Industry |
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So you have that dream. You go to fashion school, you are going to be a designer, you are going to own your exclusive line. Like a lot of us young people in the industry we all have these hopes and dreams of seeing our designs on the runway and sold in all high end stores all across the world. Little do we know getting there is going to be an emotional roller coaster and it’s not going to be as pretty as that dress on the cover of Vogue. |
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FBI Files By Robin Cornwall March 2005 |
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At the writing of this report, manufacturers from around the country are making the pilgrimage to the MAGIC show in Las Vegas (Men’s Apparel Guild In Calif.) For some, this is their opportunity to show their goods and to get orders for what will become the basis of their 2005 sales. |
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